One thing we haven’t yet covered in the Comms Shift podcast is Employee Advocacy. When companies communicate effectively with their employees, many will naturally become your best brand ambassadors, speaking your business message across their own networks.
It is a big topic so we figured we should talk about it with a big name working at an even bigger brand.
For episode 13 of the Comms Shift, I had the opportunity to speak with the one and only Rani Mani, Head of Employee Advocacy at software giant Adobe!
Rani works across different Adobe teams to drive understanding, excitement, and advocacy among their global workforce, all so that Adobe can enable and empower all their employees to be the company’s biggest brand ambassadors.
She’s been with Adobe for 12 years and describes herself as the CEO and the janitor of Adobe’s employee advocacy program. Just the right person to deep dive into what a successful employee advocacy program at the enterprise looks like.
Among other things, Rani and I discussed:
- The relationship between internal communications and employee advocacy.
- How is employee advocacy structured within Adobe?
- What kind of content strategy is Rani using for the program.
- 2 smart ways Rani identifies and develops new Adobe brand ambassadors.
- The role of partners and contractors in an employee advocacy program.
- Why Rani believes that employee advocacy should be in every employee’s job description and performance review.
Really excited about how this one turned out. Have a listen!
Listen below! 🔊
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Interested in learning more about employee communications?
Download the eBook “10 Principles of Modern Employee Communications” where we share tips & best practices for successfully communicating with your employees in today's digital age.