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  5. Topic: Social Selling

8 Customer-Centric Ways to Lead Generation

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No matter what business you’re in, if you are selling a product or service, one of the most critical – and potentially expensive – thing you’ll do is acquire new customers. Here are 8 ways you can increase your lead generation by empowering your employees.

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Nicolas Vanhove: Do’s & Don’ts to Succeed in Social Selling

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With 75 percent of B2B buyers being influenced by information found on social media and 67 percent of them relying on peer recommendations when making a final purchasing decision, social media has become a key channel for salespeople to find buyers and engage with them.

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Social Media Marketing and Social Selling in Post-GDPR World

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How can you fine-tune your social media marketing and social selling strategies to fill the gaps left in your prospect and lead pool after GDPR?

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Social Selling on LinkedIn: Do's and Don'ts

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As more sales organizations are realizing that their customers spend a significant amount of time of their buyer’s journey using social media and digital channels, sales organizations are also starting to spend more time and effort on how to activate their salespeople in channels like LinkedIn.

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6 Must-follow Measures to Enable Your Sales Force to Successfully Sell on Social Media

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To be successful, your company needs to have complete buy-in from its own people.

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Boosting Sales and Personal Brands on Social Media – Interview with Nicholas Lagersten

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Your prospects are already educating themselves on different solutions and experts, says Nicholas Lagersten. Salespeople should provide educational content on social to help buyers make informed decisions.

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How to Make Social Selling a Company-Wide Effort

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A single sales department will only get you so far. When you have an entire staff of people socially connected and familiar with your company’s strengths, you can do wonders for your sales.  

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3 Key Reasons to Measure Social Sharing

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Social selling involves the business use of social media and related networks. It's one way that modern-day salespeople can interact with their sales prospects, establish a client base, and build customer loyalty.

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Why Educational Content is Vital to Your Sales Team’s Success

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This is a buyer’s world, with more choices than ever before. To make sense of these choices, buyers today rely on self-education long before they talk to a salesperson. And they educate themselves with content they find online.

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How to Succeed in Social Selling – Infographic

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Social selling offers impressive benefits to companies, when spread across the organization. 

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