The Employee Advocacy Blog

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3 Key Reasons to Measure Social Sharing

June 22, 2017 / by Ben Beck

Social selling involves the business use of social media and related networks. It's one way that modern-day salespeople can interact with their sales prospects, establish a client base, and build customer loyalty.


Why Educational Content is Vital to Your Sales Team’s Success

June 20, 2017 / by Britt Skrabanek

This is a buyer’s world, with more choices than ever before. To make sense of these choices, buyers today rely on self-education long before they talk to a salesperson. And they educate themselves with content they find online.


How to Succeed in Social Selling – Infographic

June 02, 2017 / by Orsolya Harkai

Social selling offers impressive benefits to companies when spread across the organization. 


3 Ways to Boost Your Social Selling Skills

May 19, 2017 / by Ben Beck

How can you get in conversations with clients without being pushy? The trick is to make yourself approachable and make prospects come to you. 


How to Set Up Your Organization for Social Selling Success

May 16, 2017 / by Minna Wang

In the age of social media, being a business-to-business (B2B) salesperson means something different than what it used to. 


Social Selling and Employee Advocacy with Mario Martinez Jr.

April 11, 2017 / by Annika Rautakoura

We chatted with sales and social selling expert and keynote speaker Mario Martinez Jr. – considered one of the world’s leading social selling champions.


Case Study: MuleSoft – Social Selling through Thought Leadership

March 03, 2017 / by Annika Rautakoura

MuleSoft has used Smarp as an influencer tool – engaging its employees and those connected with them on social media.


Employee Advocacy as a Social Selling Tool

March 02, 2017 / by Emilie Calmettes

Social selling is sales through relevance and content. It’s about marketing to prospects just what they need.


10 Engaging Social Media Facts for Professionals - Infographic

February 23, 2017 / by Orsolya Harkai

Whether you’re in marketing, recruiting or sales, social media platforms can definitely work in your favor. Social media is a crucial part of a digital strategy in any industry, and its role is growing exponentially.


How to Scale Your Social Selling Strategy

February 10, 2017 / by Mark Schenker

The key to any successful social selling strategy is how you interact with your leads on social media. Social selling is defined as the use of social media to directly engage with prospects. Direct engagement should be providing highly relevant content to prospects and answering their questions.