Social selling involves the business use of social media and related networks. It's one way that modern-day salespeople can interact with their sales prospects, establish a client base, and build customer loyalty.
This is a buyer’s world, with more choices than ever before. To make sense of these choices, buyers today rely on self-education long before they talk to a salesperson. And they educate themselves with content they find online.
In the age of social media, being a business-to-business (B2B) salesperson means something different than what it used to.
We chatted with sales and social selling expert and keynote speaker Mario Martinez Jr. – considered one of the world’s leading social selling champions.
MuleSoft has used Smarp as an influencer tool – engaging its employees and those connected with them on social media.
Whether you’re in marketing, recruiting or sales, social media platforms can definitely work in your favor. Social media is a crucial part of a digital strategy in any industry, and its role is growing exponentially.
The key to any successful social selling strategy is how you interact with your leads on social media. Social selling is defined as the use of social media to directly engage with prospects. Direct engagement should be providing highly relevant content to prospects and answering their questions.