No matter what business you’re in, if you are selling a product or service, one of the most critical – and potentially expensive – thing you’ll do is acquire new customers. Here are 8 ways you can increase your lead generation by empowering your employees.
With 75 percent of B2B buyers being influenced by information found on social media and 67 percent of them relying on peer recommendations when making a final purchasing decision, social media has become a key channel for salespeople to find buyers and engage with them.
How can you fine-tune your social media marketing and social selling strategies to fill the gaps left in your prospect and lead pool after GDPR?
As more sales organizations are realizing that their customers spend a significant amount of time of their buyer’s journey using social media and digital channels, sales organizations are also starting to spend more time and effort on how to activate their salespeople in channels like LinkedIn.
To be successful, your company needs to have complete buy-in from its own people.
Your prospects are already educating themselves on different solutions and experts, says Nicholas Lagersten. Salespeople should provide educational content on social to help buyers make informed decisions.
This is a buyer’s world, with more choices than ever before. To make sense of these choices, buyers today rely on self-education long before they talk to a salesperson. And they educate themselves with content they find online.