To be successful, your company needs to have complete buy-in from its own people.
Your prospects are already educating themselves on different solutions and experts, says Nicholas Lagersten. Salespeople should provide educational content on social to help buyers make informed decisions.
This is a buyer’s world, with more choices than ever before. To make sense of these choices, buyers today rely on self-education long before they talk to a salesperson. And they educate themselves with content they find online.
In the age of social media, being a business-to-business (B2B) salesperson means something different than what it used to.
We chatted with sales and social selling expert and keynote speaker Mario Martinez Jr. – considered one of the world’s leading social selling champions.