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The Benefits of Employee Advocacy for B2B and B2C

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Employee Advocacy is an approach companies of all sizes and industries can implement to boost their cross-departmental efforts.

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Branding Teamwork: Employees and Companies Build Their Online Brand Collaboratively

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The “social” part of social media is easy to remember when it comes to reaching a target audience, but it is often forgotten when it comes to the brand and its employees working together to create a cohesive brand presence. 

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Find and Leverage Your Brand Voice on Social Media

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How can you find a brand voice that resonates with your audiences and reflects your company?

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How to Humanize Your Brand with Social Media

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Investing in the human element in business can make your brand more relatable and attractive.

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Employee Advocacy Around the Globe: Anne Frost

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Your employees are already communicating and posting on social media. You’re just not measuring or watching it, says Anne Frost.

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Influencer Insights: Why Your Business Needs to be Human – Infographic

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Why should you invest in the human element of business? Influencers give their insights on why humanizing your brand is crucial.

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Employee Advocacy Around the Globe: Kerstin Hoffmann

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Having a culture of error and setting a management with role models are essential for engaging employees into a culture of online sharing, says Kerstin Hoffmann.

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Providing High Value on Social Media – Interview with Norman Yeo

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A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.

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Building Personal Brands in the Age of Disruption – Interview with Tanvi Gautam

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Our personal brand impacts the way we are perceived in the workplace, the interactions we have with experts, and our career development. The question is not whether we should have a personal brand anymore but how we should cultivate it.

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How Employees Can Help Build a Brand's Social Currency

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We sometimes forget that our employees are consumers as well. Employees can build up a brand’s social currency by spreading positive word of mouth about their company’s product or service on their off time.

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