To be successful, your company needs to have complete buy-in from its own people.
Knowing your audience's social media sharing and content consumption habits will give you a tremendous advantage to succeed in content marketing.
So what is personal branding, exactly? Why should you care about it? How will it help you? Is there really any point to concentrating on this concept?
The “social” part of social media is easy to remember when it comes to reaching a target audience, but it is often forgotten when it comes to the brand and its employees working together to create a cohesive brand presence.
How can you find a brand voice that resonates with your audiences and reflects your company?