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Jeet Banerjee: How to Build a Great Personal Brand on Social Media

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Building a unique personal brand is a must-do to showcase your expertise and grow your thought leadership. Branding yourself is also beneficial to your company’s brand image, employer brand and online reputation.

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How a Social Media Policy Can Strengthen Employee Advocacy

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A Harris Poll study reported that 52 percent of employers restrict their employees from posting on the company’s behalf on social media, while 29 percent “have adopted stricter policies in this regard". Can Employee Advocacy thrive in companies with restrictive social media policies?

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Social Selling on LinkedIn: Do's and Don'ts

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As more sales organizations are realizing that their customers spend a significant amount of time of their buyer’s journey using social media and digital channels, sales organizations are also starting to spend more time and effort on how to activate their salespeople in channels like LinkedIn.

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The Future of B2B Marketing on Facebook

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Since Facebook's algorithm change last year, B2B companies that are trying to reach customers on Facebook will now have to approach them from a different angle: through their employees.

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Finding Your Dark Social Traffic (and Why It Matters)

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More than 80 percent of sharing from marketing websites happens in dark social channels, which are invisible for analytics programs. How do you manage invisible traffic?

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Mitch Joel on Content Marketing and Authenticity on Social Media

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Mitch Joel, President of the Global Digital Marketing Agency Mirum, broadcaster, blogger and professional speaker, gave us an interview on Content Marketing and Authenticity on Social Media.

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Benefits of Social Currency for Marketing Purposes

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By some estimates, word of mouth marketing drives $6 trillion in consumer spending each year. What does that mean for you, as a brand? The average consumer doesn't trust brands, they trust their friends, their families, and sometimes even strangers on the internet.

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Instagram Marketing Practices in 2018: Leveraging the Algorithm Change

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Are you an active Instagram user? Now is the time when you have the highest chance to rock the platform by leveraging its features and taking the right smart steps.

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Cookies, Carrots and Call-to-Actions: Modern Storytelling in Social Media

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How to step out of the traditional storytelling format and modernize the methodology to fit your social media strategy?

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6 Must-follow Measures to Enable Your Sales Force to Successfully Sell on Social Media

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To be successful, your company needs to have complete buy-in from its own people.

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