Your employees are already communicating and posting on social media. You’re just not measuring or watching it, says Anne Frost.
Why should you invest in the human element of business? Influencers give their insights on why humanizing your brand is crucial.
Having a culture of error and setting a management with role models are essential for engaging employees into a culture of online sharing, says Kerstin Hoffmann.
A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.
Our personal brand impacts the way we are perceived in the workplace, the interactions we have with experts, and our career development. The question is not whether we should have a personal brand anymore but how we should cultivate it.
We sometimes forget that our employees are consumers as well. Employees can build up a brand’s social currency by spreading positive word of mouth about their company’s product or service on their off time.
Micro-influencers can be extremely effective in promoting the word about your brand and driving engagement online. Where can you find these micro-influencers?
How can your organization leverage different social media channels for social recruiting and employer branding purposes?
Marketers today face many challenges in content amplification. Employee Advocacy is a new communication channel available for marketers to amplify brand content through employees’ personal social channels. It plays a pivotal role in empowering your employees to become a trusted brand advocates in today’s trust-based economy.