Employee Advocacy is an approach companies of all sizes and industries can implement to boost their cross-departmental efforts.
The “social” part of social media is easy to remember when it comes to reaching a target audience, but it is often forgotten when it comes to the brand and its employees working together to create a cohesive brand presence.
How can you find a brand voice that resonates with your audiences and reflects your company?
Why should you invest in the human element of business? Influencers give their insights on why humanizing your brand is crucial.
Having a culture of error and setting a management with role models are essential for engaging employees into a culture of online sharing, says Kerstin Hoffmann.
A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.
Our personal brand impacts the way we are perceived in the workplace, the interactions we have with experts, and our career development. The question is not whether we should have a personal brand anymore but how we should cultivate it.
We sometimes forget that our employees are consumers as well. Employees can build up a brand’s social currency by spreading positive word of mouth about their company’s product or service on their off time.