With 75 percent of B2B buyers being influenced by information found on social media and 67 percent of them relying on peer recommendations when making a final purchasing decision, social media has become a key channel for salespeople to find buyers and engage with them.
Twitter allows you to show off your expertise, to share best practices with your colleagues and other experts and to become a trustworthy brand ambassador. It also allows you to find new leads and create business opportunities.
With 313 million monthly active users and 500 million tweets sent per day, Twitter has become one of the top social media channels for showing off an expertise and growing an online authority. Ryan Foland, personal branding expert, communication keynote speaker and 3X TEDx alumni, shares his thoughts on Twitter, one of his favorite social media channel for building a unique personal brand:
Building a unique personal brand is a must-do to showcase your expertise and grow your thought leadership. Branding yourself is also beneficial to your company’s brand image, employer brand and online reputation.
A Harris Poll study reported that 52 percent of employers restrict their employees from posting on the company’s behalf on social media, while 29 percent “have adopted stricter policies in this regard". Can Employee Advocacy thrive in companies with restrictive social media policies?
As more sales organizations are realizing that their customers spend a significant amount of time of their buyer’s journey using social media and digital channels, sales organizations are also starting to spend more time and effort on how to activate their salespeople in channels like LinkedIn.
More than 80 percent of sharing from marketing websites happens in dark social channels, which are invisible for analytics programs. How do you manage invisible traffic?
Mitch Joel, President of the Global Digital Marketing Agency Mirum, broadcaster, blogger and professional speaker, gave us an interview on Content Marketing and Authenticity on Social Media.
By some estimates, word of mouth marketing drives $6 trillion in consumer spending each year. What does that mean for you, as a brand? The average consumer doesn't trust brands, they trust their friends, their families, and sometimes even strangers on the internet.