The Employee Advocacy Blog

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Employee Advocacy Around the Globe: Anne Frost

September 22, 2017 / by Annika Rautakoura

Your employees are already communicating and posting on social media. You’re just not measuring or watching it, says Anne Frost.


Influencer Insights: Why Your Business Needs to be Human – Infographic

August 29, 2017 / by Smarp

Why should you invest in the human element of business? Influencers give their insights on why humanizing your brand is crucial.


Employee Advocacy Around the Globe: Kerstin Hoffmann

August 24, 2017 / by Annika Rautakoura

Having a culture of error and setting a management with role models are essential for engaging employees into a culture of online sharing, says Kerstin Hoffmann.


Providing High Value on Social Media – Interview with Norman Yeo

August 22, 2017 / by Valène Jouany

A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.


Building Personal Brands in the Age of Disruption – Interview with Tanvi Gautam

August 15, 2017 / by Valène Jouany

Our personal brand impacts the way we are perceived in the workplace, the interactions we have with experts, and our career development. The question is not whether we should have a personal brand anymore but how we should cultivate it.


How Employees Can Help Build a Brand's Social Currency

August 11, 2017 / by Moazzam Kamran

We sometimes forget that our employees are consumers as well. Employees can build up a brand’s social currency by spreading positive word of mouth about their company’s product or service on their off time.


Experts' Advice for Employees' Personal Branding

August 10, 2017 / by Valène Jouany

Experts advise companies to take an active role in employee development: helping employees build their personal brand can result in increased exposure and positive word of mouth, not to mention happier and more engaged employees.


How to Find the Perfect Micro-Influencers for Your Business

August 03, 2017 / by Lilach Bullock

Micro-influencers can be extremely effective in promoting the word about your brand and driving engagement online. Where can you find these micro-influencers?


Social Media Best Practices for Social Recruiting and Employer Branding

August 01, 2017 / by Maricel Rivera

How can your organization leverage different social media channels for social recruiting and employer branding purposes?


Six Steps to Launch an Effective Employee Advocacy Program

July 20, 2017 / by Venkatesh Raman

Marketers today face many challenges in content amplification. Employee Advocacy is a new communication channel available for marketers to amplify brand content through employees’ personal social channels. It plays a pivotal role in empowering your employees to become a trusted brand advocates in today’s trust-based economy.