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How to Encourage Employees to Be Active in Social Media

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How can you help and encourage employees to actively use social media? In this article, we go through some of the most common reasons why employees aren’t active in social media and give you solutions to these problems.

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Nicolas Vanhove: Do’s & Don’ts to Succeed in Social Selling

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With 75 percent of B2B buyers being influenced by information found on social media and 67 percent of them relying on peer recommendations when making a final purchasing decision, social media has become a key channel for salespeople to find buyers and engage with them.

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Ryan Foland: Developing an Awesome Personal Brand on Twitter (2/2)

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Twitter allows you to show off your expertise, to share best practices with your colleagues and other experts and to become a trustworthy brand ambassador. It also allows you to find new leads and create business opportunities.

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Ryan Foland: Developing an Awesome Personal Brand on Twitter (1/2)

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With 313 million monthly active users and 500 million tweets sent per day, Twitter has become one of the top social media channels for showing off an expertise and growing an online authority. Ryan Foland, personal branding expert, communication keynote speaker and 3X TEDx alumni, shares his thoughts on Twitter, one of his favorite social media channel for building a unique personal brand:

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Jeet Banerjee: How to Build a Great Personal Brand on Social Media

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Building a unique personal brand is a must-do to showcase your expertise and grow your thought leadership. Branding yourself is also beneficial to your company’s brand image, employer brand and online reputation.

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How a Social Media Policy Can Strengthen Employee Advocacy

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A Harris Poll study reported that 52 percent of employers restrict their employees from posting on the company’s behalf on social media, while 29 percent “have adopted stricter policies in this regard". Can Employee Advocacy thrive in companies with restrictive social media policies?

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Social Selling on LinkedIn: Do's and Don'ts

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As more sales organizations are realizing that their customers spend a significant amount of time of their buyer’s journey using social media and digital channels, sales organizations are also starting to spend more time and effort on how to activate their salespeople in channels like LinkedIn.

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The Future of B2B Marketing on Facebook

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Since Facebook's algorithm change last year, B2B companies that are trying to reach customers on Facebook will now have to approach them from a different angle: through their employees.

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Finding Your Dark Social Traffic (and Why It Matters)

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More than 80 percent of sharing from marketing websites happens in dark social channels, which are invisible for analytics programs. How do you manage invisible traffic?

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Mitch Joel on Content Marketing and Authenticity on Social Media

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Mitch Joel, President of the Global Digital Marketing Agency Mirum, broadcaster, blogger and professional speaker, gave us an interview on Content Marketing and Authenticity on Social Media.

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