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  5. Topic: Personal Branding

A Guide to Optimizing your LinkedIn Profile for 2019

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Looking to be found or find new talents yourself? Go to LinkedIn. Looking for new customers, partners or investors? Go to LinkedIn. Looking to expand your networks and polish your personal brand? You guessed it, go to LinkedIn.

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Andrea Edwards: Knowledge Sharing at Work & Employee Advocacy

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When employees struggle to find the information they need to meet their targets and develop their skills, it’s their motivation and happiness as well as the company’s performance that suffer.

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Nicolas Vanhove: Do’s & Don’ts to Succeed in Social Selling

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With 75 percent of B2B buyers being influenced by information found on social media and 67 percent of them relying on peer recommendations when making a final purchasing decision, social media has become a key channel for salespeople to find buyers and engage with them.

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Jeet Banerjee: How to Build a Great Personal Brand on Social Media

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Building a unique personal brand is a must-do to showcase your expertise and grow your thought leadership. Branding yourself is also beneficial to your company’s brand image, employer brand and online reputation.

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How to Build Your Influence on Social Media: Your Personal Brand

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So what is personal branding, exactly? Why should you care about it? How will it help you? Is there really any point to concentrating on this concept? 

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3 Reasons Why Employee Advocacy Creates Higher Employee Engagement

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What are the top benefits of Employee Advocacy for employee engagement?

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Building Personal Brands in the Age of Disruption – Interview with Tanvi Gautam

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Our personal brand impacts the way we are perceived in the workplace, the interactions we have with experts, and our career development. The question is not whether we should have a personal brand anymore but how we should cultivate it.

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Experts' Advice for Employees' Personal Branding

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Experts advise companies to take an active role in employee development: helping employees build their personal brand can result in increased exposure and positive word of mouth, not to mention happier and more engaged employees.

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3 Reasons to Support Your Employees' Personal Branding

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Encouraging and supporting your employees' personal branding has numerous benefits for the business and individuals alike. 

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8 Tips to Help You Improve Your Business Writing

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Business writing is a critical component of communicating professionally and building up a personal brand.

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