When employees struggle to find the information they need to meet their targets and develop their skills, it’s their motivation and happiness as well as the company’s performance that suffer.
With 75 percent of B2B buyers being influenced by information found on social media and 67 percent of them relying on peer recommendations when making a final purchasing decision, social media has become a key channel for salespeople to find buyers and engage with them.
Building a unique personal brand is a must-do to showcase your expertise and grow your thought leadership. Branding yourself is also beneficial to your company’s brand image, employer brand and online reputation.
So what is personal branding, exactly? Why should you care about it? How will it help you? Is there really any point to concentrating on this concept?
What are the top benefits of Employee Advocacy for employee engagement?
Our personal brand impacts the way we are perceived in the workplace, the interactions we have with experts, and our career development. The question is not whether we should have a personal brand anymore but how we should cultivate it.
Encouraging and supporting your employees' personal branding has numerous benefits for the business and individuals alike.
If you want to become a credible leader in your industry and poise yourself for meaningful career growth, gaining and sharing expertise related to your field is crucial.