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Social Recruiting 101 – Interview with Greg Savage

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Greg Savage believes that many recruitment companies approach recruiting like they did years ago. Building a brand matters more than ever before in a knowledge economy, where you need to hire the best talent.

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Influencer Insights, Part 6: Steve Cartwright

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Everything starts with an understanding of your target audience, says Steve Cartwright. And this does not mean demographic data.

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Influencer Insights, Part 5: Jeff Bullas

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First stick to what works and make sure that the basics are covered, believes Jeff Bullas. Experimenting with other media platforms and multi-channel marketing will help ensure you reach the broadest audience.

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Influencer Insights, Part 4: Sam Hurley

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Relationships are the lifeblood of successful business, a belief that Sam Hurley has lived by. Building connections and enhancing a personal brand also helps advance the reach of the employer.

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Influencer Insights, Part 3: John Rampton

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Online branding and building connections are what drive companies to success, says startup enthusiast John Rampton.

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Influencer Insights, Part 2: Rand Fishkin

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Content reach and amplification will continue to be hot topics, Rand Fishkin believes, as It will be increasingly difficult to stand out with content. Those with the best combination of technical and creative practices will rank best.

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Influencer Insights, Part 1: Mark Schaefer

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We live in a time when power is shifting towards individuals, Mark Schaefer believes. The function of content is also in flux, and many companies must re-evaluate the notion of chasing cold leads as a business objective.

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Shep Hyken's Steps for Improving Your Customer Service

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Customer service will always be a key aspect of any company.

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Case Study: LR Senergy – When Technical Goes Social

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Spreading content can sometimes be more challenging than producing it. Yekemi Otaru from LR Senergy, part of the larger Lloyd’s Register Group, explains why the energy industry company chose Smarp.

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Bringing Social Media to Life in the Energy Industry

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Landis+Gyr has taken major steps towards becoming a social organization. 

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