Your prospects are already educating themselves on different solutions and experts, says Nicholas Lagersten. Salespeople should provide educational content on social to help buyers make informed decisions.
Greg Savage believes that many recruitment companies approach recruiting like they did years ago. Building a brand matters more than ever before in a knowledge economy, where you need to hire the best talent.
Customer service will always be a key aspect of any company.
Spreading content can sometimes be more challenging than producing it. Yekemi Otaru from LR Senergy, part of the larger Lloyd’s Register Group, explains why the energy industry company chose Smarp.