The Employee Advocacy Blog

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Employee Advocacy Around the Globe: Anne Frost

September 22, 2017 / by Annika Rautakoura

Your employees are already communicating and posting on social media. You’re just not measuring or watching it, says Anne Frost.

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How to Support Your SEO Efforts With Employee Advocacy

September 15, 2017 / by Britt Skrabanek

Employee Advocacy can prove highly valuable for improving search engine rankings and visibility online. It's all about getting your employees on board and investing in your content. 

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Tips to Create Content that Builds Brand Loyalty and Fuels Your Employee Advocacy Program

September 01, 2017 / by Jawad Khan

Content needs to be a first priority when planning your Employee Advocacy program.

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What Is Employee Generated Content (EGC) and How Does It Support Social Advocacy?

August 25, 2017 / by Sarah Goodall

Brands are often afraid of the risks of employee generated content and the lack of control involved. The answer lies in trust, authenticity and relevancy. 

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Employee Advocacy Around the Globe: Kerstin Hoffmann

August 24, 2017 / by Annika Rautakoura

Having a culture of error and setting a management with role models are essential for engaging employees into a culture of online sharing, says Kerstin Hoffmann.

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3 Reasons to Support Your Employees' Personal Branding

July 27, 2017 / by Nicki Escudero

Encouraging and supporting your employees' personal branding has numerous benefits for the business and individuals alike. 

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Six Steps to Launch an Effective Employee Advocacy Program

July 20, 2017 / by Venkatesh Raman

Marketers today face many challenges in content amplification. Employee Advocacy is a new communication channel available for marketers to amplify brand content through employees’ personal social channels. It plays a pivotal role in empowering your employees to become a trusted brand advocates in today’s trust-based economy.

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The Value of Ambassador Programs – Interview with Krishna De

June 27, 2017 / by Valène Jouany

Driving engagement on social media is a top priority for marketers: generating interactions with targeted audiences allows businesses to get higher visibility on search results, generate qualified leads, and build brand trust and loyalty.

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Four Common Employee Advocacy Challenges and How to Overcome Them

June 13, 2017 / by Yekemi Otaru

Like any worthwhile venture, Employee Advocacy comes with its challenges. How and whether you overcome these challenges will determine the long-term success of your social media advocacy programme.

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3 Key Features to Look for in Ideal Employee Advocacy Platforms

June 08, 2017 / by Venkatesh Raman

Employee Advocacy is a great way to boost marketing and sales, but having the right technology is key.

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