Your employees are already communicating and posting on social media. You’re just not measuring or watching it, says Anne Frost.
Employee Advocacy can prove highly valuable for improving search engine rankings and visibility online. It's all about getting your employees on board and investing in your content.
Content needs to be a first priority when planning your Employee Advocacy program.
Brands are often afraid of the risks of employee generated content and the lack of control involved. The answer lies in trust, authenticity and relevancy.
Having a culture of error and setting a management with role models are essential for engaging employees into a culture of online sharing, says Kerstin Hoffmann.
Encouraging and supporting your employees' personal branding has numerous benefits for the business and individuals alike.
Marketers today face many challenges in content amplification. Employee Advocacy is a new communication channel available for marketers to amplify brand content through employees’ personal social channels. It plays a pivotal role in empowering your employees to become a trusted brand advocates in today’s trust-based economy.
Driving engagement on social media is a top priority for marketers: generating interactions with targeted audiences allows businesses to get higher visibility on search results, generate qualified leads, and build brand trust and loyalty.
Like any worthwhile venture, Employee Advocacy comes with its challenges. How and whether you overcome these challenges will determine the long-term success of your social media advocacy programme.
Employee Advocacy is a great way to boost marketing and sales, but having the right technology is key.