The Employee Advocacy Blog

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Employee Advocacy Around the Globe: Anne Frost

September 22, 2017 / by Annika Rautakoura

Your employees are already communicating and posting on social media. You’re just not measuring or watching it, says Anne Frost.


How to Support Your SEO Efforts With Employee Advocacy

September 15, 2017 / by Britt Skrabanek

Employee Advocacy can prove highly valuable for improving search engine rankings and visibility online. It's all about getting your employees on board and investing in your content. 


Tips to Create Content that Builds Brand Loyalty and Fuels Your Employee Advocacy Program

September 01, 2017 / by Jawad Khan

Content needs to be a first priority when planning your Employee Advocacy program.


What Is Employee Generated Content (EGC) and How Does It Support Social Advocacy?

August 25, 2017 / by Sarah Goodall

Brands are often afraid of the risks of employee generated content and the lack of control involved. The answer lies in trust, authenticity and relevancy. 


Employee Advocacy Around the Globe: Kerstin Hoffmann

August 24, 2017 / by Annika Rautakoura

Having a culture of error and setting a management with role models are essential for engaging employees into a culture of online sharing, says Kerstin Hoffmann.


3 Reasons to Support Your Employees' Personal Branding

July 27, 2017 / by Nicki Escudero

Encouraging and supporting your employees' personal branding has numerous benefits for the business and individuals alike. 


Six Steps to Launch an Effective Employee Advocacy Program

July 20, 2017 / by Venkatesh Raman

Marketers today face many challenges in content amplification. Employee Advocacy is a new communication channel available for marketers to amplify brand content through employees’ personal social channels. It plays a pivotal role in empowering your employees to become a trusted brand advocates in today’s trust-based economy.


The Value of Ambassador Programs – Interview with Krishna De

June 27, 2017 / by Valène Jouany

Driving engagement on social media is a top priority for marketers: generating interactions with targeted audiences allows businesses to get higher visibility on search results, generate qualified leads, and build brand trust and loyalty.


Four Common Employee Advocacy Challenges and How to Overcome Them

June 13, 2017 / by Yekemi Otaru

Like any worthwhile venture, Employee Advocacy comes with its challenges. How and whether you overcome these challenges will determine the long-term success of your social media advocacy programme.


3 Key Features to Look for in Ideal Employee Advocacy Platforms

June 08, 2017 / by Venkatesh Raman

Employee Advocacy is a great way to boost marketing and sales, but having the right technology is key.