Employee Advocacy is an approach companies of all sizes and industries can implement to boost their cross-departmental efforts.
Employee Advocacy is often approached as a way to improve a brand’s attractiveness online and build a positive image. But Employee Advocacy can also be a way to deal with negative press and boost branding at a time when it’s more about damage control.
What are the top benefits of Employee Advocacy for employee engagement?
Employee Advocacy can prove highly valuable for improving search engine rankings and visibility online. It's all about getting your employees on board and investing in your content.
Content needs to be a first priority when planning your Employee Advocacy program.
Brands are often afraid of the risks of employee generated content and the lack of control involved. The answer lies in trust, authenticity and relevancy.
Having a culture of error and setting a management with role models are essential for engaging employees into a culture of online sharing, says Kerstin Hoffmann.