All companies should be thinking about the best way to improve their customer experience. Here we present the best ways an Employee Advocacy program can help you.
According to Rob Fuggetta, brand advocates are worth at least 5 times more than an average customer - this is why brand advocates are worth their weight in gold. But how do you find your brand advocates?
A Harris Poll study reported that 52 percent of employers restrict their employees from posting on the company’s behalf on social media, while 29 percent “have adopted stricter policies in this regard". Can Employee Advocacy thrive in companies with restrictive social media policies?
Using Analytics to measure your Employee Advocacy program offers valuable insights into where you should focus your energy when it comes to your content, engagement, social media platforms and ROI. By using UTM parameters you can find several ways to track and measure your progress.