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Andrea Edwards: Knowledge Sharing at Work & Employee Advocacy

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When employees struggle to find the information they need to meet their targets and develop their skills, it’s their motivation and happiness as well as the company’s performance that suffer.

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8 Customer-Centric Ways to Lead Generation

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No matter what business you’re in, if you are selling a product or service, one of the most critical – and potentially expensive – thing you’ll do is acquire new customers. Here are 8 ways you can increase your lead generation by empowering your employees.

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Improving Customer Experience With Employee Advocacy

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All companies should be thinking about the best way to improve their customer experience. Here we present the best ways an Employee Advocacy program can help you.

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Four Smart Steps to Identifying Your Brand Advocates

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According to Rob Fuggetta, brand advocates are worth at least 5 times more than an average customer - this is why brand advocates are worth their weight in gold. But how do you find your brand advocates?

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How a Social Media Policy Can Strengthen Employee Advocacy

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A Harris Poll study reported that 52 percent of employers restrict their employees from posting on the company’s behalf on social media, while 29 percent “have adopted stricter policies in this regard". Can Employee Advocacy thrive in companies with restrictive social media policies?

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The Future of B2B Marketing on Facebook

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Since Facebook's algorithm change last year, B2B companies that are trying to reach customers on Facebook will now have to approach them from a different angle: through their employees.

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How to Create Content that Boosts Trust

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Who knows your business best? It’s the people who work in it day in, day out; it’s the people who commit their time and energy to making it better - your employees.

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Using Analytics to Measure Your Employee Advocacy Program Success

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Using Analytics to measure your Employee Advocacy program offers valuable insights into where you should focus your energy when it comes to your content, engagement, social media platforms and ROI. By using UTM parameters you can find several ways to track and measure your progress.

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Reasons Why an Employee Advocacy Program Fails

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What does it take for an Employee Advocacy program to take off? If it doesn’t, where is the fault?

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Advocating for Thought Leadership

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Employee Advocacy and thought leadership often go hand in hand, as individuals build their personal brand and top of mind through the initiative.

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