A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.
Mobile marketing, social apps, empowering employees on social media… Marketers are developing customer-centric and innovative strategies to drive engagement and deliver personalized experiences.
Driving engagement on social media is a top priority for marketers: generating interactions with targeted audiences allows businesses to get higher visibility on search results, generate qualified leads, and build brand trust and loyalty.
Successful social media marketing efforts require consistency and quality.
We believe in the power of individuals and content. With native advertising losing momentum and the digital landscape becoming more hectic, individuals now have the power to influence and educate others with the content they post.
We chatted with Digital Eminence Practitioner and social business thought leader Andrew Grill about how social media has been around for thousands of years, how companies approach Employee Advocacy and how they can make use of their most eminent employees.