The Employee Advocacy Blog

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Providing High Value on Social Media – Interview with Norman Yeo

August 22, 2017 / by Valène Jouany

A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.


Marketing with a Purpose - Interview with Matthew Lim

July 06, 2017 / by Valène Jouany

Mobile marketing, social apps, empowering employees on social media… Marketers are developing customer-centric and innovative strategies to drive engagement and deliver personalized experiences.


The Value of Ambassador Programs – Interview with Krishna De

June 27, 2017 / by Valène Jouany

Driving engagement on social media is a top priority for marketers: generating interactions with targeted audiences allows businesses to get higher visibility on search results, generate qualified leads, and build brand trust and loyalty.


Balancing Quality and Quantity in Your Social Media Marketing

March 24, 2017 / by Annika Rautakoura

Successful social media marketing efforts require consistency and quality.


3 Bold Employee Advocacy Predictions for 2017

December 23, 2016 / by Mikael Lauharanta

The year 2016 is almost in the books so it’s time to see if the predictions I made last year were even close, and of course, look into the good old crystal ball again.


Content Marketing Predictions for 2017

December 02, 2016 / by Annika Rautakoura

The digital marketing landscape has truly been reshaped in recent years, which means more and more turbulence for content marketers in the years to come.


How to Be Authentic on Social Media

December 01, 2016 / by Elna Cain

You've probably heard you need to show a bit of yourself on social media if you want your business to be successful, right?


Driving Content Marketing Through Employee Advocacy

November 29, 2016 / by Smarp

We believe in the power of individuals and content. With native advertising losing momentum and the digital landscape becoming more hectic, individuals now have the power to influence and educate others with the content they post.


Influencer Insights, Part 9: Tim Hughes

November 17, 2016 / by Annika Rautakoura

The sales landscape has changed significantly, says Tim Hughes, and companies must keep up with the times. Companies must be present for customers to find and provide content that is educational. 


Influencer Insights, Part 8: Andrew Grill

November 14, 2016 / by Annika Rautakoura

We chatted with Digital Eminence Practitioner and social business thought leader Andrew Grill about how social media has been around for thousands of years, how companies approach Employee Advocacy and how they can make use of their most eminent employees.