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Providing High Value on Social Media – Interview with Norman Yeo

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A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.

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Marketing with a Purpose - Interview with Matthew Lim

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Mobile marketing, social apps, empowering employees on social media… Marketers are developing customer-centric and innovative strategies to drive engagement and deliver personalized experiences.

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The Value of Ambassador Programs – Interview with Krishna De

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Driving engagement on social media is a top priority for marketers: generating interactions with targeted audiences allows businesses to get higher visibility on search results, generate qualified leads, and build brand trust and loyalty.

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Balancing Quality and Quantity in Your Social Media Marketing

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Successful social media marketing efforts require consistency and quality.

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3 Bold Employee Advocacy Predictions for 2017

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The year 2016 is almost in the books so it’s time to see if the predictions I made last year were even close, and of course, look into the good old crystal ball again.

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Content Marketing Predictions for 2017

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The digital marketing landscape has truly been reshaped in recent years, which means more and more turbulence for content marketers in the years to come.

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How to Be Authentic on Social Media

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You've probably heard you need to show a bit of yourself on social media if you want your business to be successful, right?

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Driving Content Marketing Through Employee Advocacy

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We believe in the power of individuals and content. With native advertising losing momentum and the digital landscape becoming more hectic, individuals now have the power to influence and educate others with the content they post.

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Influencer Insights, Part 9: Tim Hughes

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The sales landscape has changed significantly, says Tim Hughes, and companies must keep up with the times. Companies must be present for customers to find and provide content that is educational. 

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Influencer Insights, Part 8: Andrew Grill

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We chatted with Digital Eminence Practitioner and social business thought leader Andrew Grill about how social media has been around for thousands of years, how companies approach Employee Advocacy and how they can make use of their most eminent employees.

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