The Employee Advocacy Blog

Stay ahead of the #EmployeeAdvocacy curve. Subscribe to our blog.

  1. Smarp
  2. >
  3. Blog
  4. >
  5. Topic: Content Strategy

How to Start a Business Blog (and Why You Should Do It Today)

/ by

The impact content marketing has on your business and clients continues to grow in 2018. Content marketing can give you better results than paid search, social media, PR and even SEO. Yet, however, plenty of marketers and small business owners underestimate its power.

Read More...

Need a Super Power? Get an Internal Content Hub! - Infographic

/ by

Organizational content sharing is a significant part of content marketing. Keeping your employees well-informed about internal matters and up-to-date in your industry will make them more knowledgeable and better at their job.

Read More...

Everyone Is Creative - Encouraging Employee Content Creation

/ by

By tapping into the creativity and skills of your employees, your marketing team is able to stay on top of their content creation game.

Read More...

How to Optimize Your Content Marketing Strategy

/ by

Content is one of the best ways to attract qualified leads to your business. Therefore, if you have a content marketing strategy in place and you're not generating enough leads, then you need to optimize it.

Read More...

Reasons Why an Employee Advocacy Program Fails

/ by

What does it take for an Employee Advocacy program to take off? If it doesn’t, where is the fault?

Read More...

How to Humanize Your Content Marketing Efforts

/ by

Emotions drive most of our decisions, and that includes what we purchase.

Read More...

Why Content Marketing Should Be a Company-Wide Investment

/ by

Content marketing should never be the job of just one person, or even one department. For content to truly have an impact on your audiences, you need a collaborative effort.

Read More...

4 Ways to Revamp Your Content Marketing Practices

/ by

"It’s easy to write a clickbait title, fill an article with fluff, and hope for a wide reach." But content marketing goes beyond that. Find practical ways to successfully reach your audiences. 

Read More...

Winning Strategies for Social Recruiting

/ by

Anyone who has helped to hire new employees knows how true the mantra is that the most important thing you'll do as a manager is to bring the right people on board.

Read More...

The Education-Based Content Marketing Guide

/ by

Delivering educational and entertaining content to your audience can help establish the brand online and powerfully attract new business.

Read More...