Organizational content sharing is a significant part of content marketing. Keeping your employees well-informed about internal matters and up-to-date in your industry will make them more knowledgeable and better at their job.
By tapping into the creativity and skills of your employees, your marketing team is able to stay on top of their content creation game.
Content marketing should never be the job of just one person, or even one department. For content to truly have an impact on your audiences, you need a collaborative effort.
Brands are often afraid of the risks of employee-generated content and the lack of control involved. The answer lies in trust, authenticity and relevancy.