The impact content marketing has on your business and clients continues to grow in 2018. Content marketing can give you better results than paid search, social media, PR and even SEO. Yet, however, plenty of marketers and small business owners underestimate its power.
Organizational content sharing is a significant part of content marketing. Keeping your employees well-informed about internal matters and up-to-date in your industry will make them more knowledgeable and better at their job.
By tapping into the creativity and skills of your employees, your marketing team is able to stay on top of their content creation game.
Content marketing should never be the job of just one person, or even one department. For content to truly have an impact on your audiences, you need a collaborative effort.