Having your employees share your content on their social media networks is the perfect way to increase your organic reach. But what type of content are your employees likely to share?
The impact content marketing has on your business and clients continues to grow in 2018. Content marketing can give you better results than paid search, social media, PR and even SEO. Yet, however, plenty of marketers and small business owners underestimate its power.
By tapping into the creativity and skills of your employees, your marketing team is able to stay on top of their content creation game.
Mitch Joel, President of the Global Digital Marketing Agency Mirum, broadcaster, blogger and professional speaker, gave us an interview on Content Marketing and Authenticity on Social Media.
Knowing your audience's social media sharing and content consumption habits will give you a tremendous advantage to succeed in content marketing.