The rise of digital channels ushered in a new era of marketing. Creating exposure to a company and its products was once a complex and expensive endeavor that required large investments in the hopes of reaching a fraction of your potential customers.
Knowing your audience's social media sharing and content consumption habits will give you a tremendous advantage to succeed in content marketing.
Getting the word out about your business through content marketing is one of the most valuable ways to spend your time and marketing dollars.
Content marketing should never be the job of just one person, or even one department. For content to truly have an impact on your audiences, you need a collaborative effort.