The Employee Advocacy Blog

Stay ahead of the #EmployeeAdvocacy curve. Subscribe to our blog.

  1. Smarp
  2. >
  3. Blog
  4. >
  5. Topic: Content Marketing

Everyone Is Creative - Encouraging Employee Content Creation

/ by

By tapping into the creativity and skills of your employees, your marketing team is able to stay on top of their content creation game.

Read More...

The Future of B2B Marketing on Facebook

/ by

Since Facebook's algorithm change last year, B2B companies that are trying to reach customers on Facebook will now have to approach them from a different angle: through their employees.

Read More...

Mitch Joel on Content Marketing and Authenticity on Social Media

/ by

Mitch Joel, President of the Global Digital Marketing Agency Mirum, broadcaster, blogger and professional speaker, gave us an interview on Content Marketing and Authenticity on Social Media.

Read More...

How to Create Content that Boosts Trust

/ by

Who knows your business best? It’s the people who work in it day in, day out; it’s the people who commit their time and energy to making it better - your employees.

Read More...

The Essentials of Growth Hacking

/ by

The rise of digital channels ushered in a new era of marketing. Creating exposure to a company and its products was once a complex and expensive endeavor that required large investments in the hopes of reaching a fraction of your potential customers.

Read More...

How to Optimize Your Content Marketing Strategy

/ by

Content is one of the best ways to attract qualified leads to your business. Therefore, if you have a content marketing strategy in place and you're not generating enough leads, then you need to optimize it.

Read More...

Why and What People Share on Social Media - Infographic

/ by

Knowing your audience's social media sharing and content consumption habits will give you a tremendous advantage to succeed in content marketing.

Read More...

How to Humanize Your Content Marketing Efforts

/ by

Emotions drive most of our decisions, and that includes what we purchase.

Read More...

How to Use Content Marketing to Improve Your Business Branding

/ by

Getting the word out about your business through content marketing is one of the most valuable ways to spend your time and marketing dollars.

Read More...

How to Make Social Selling a Company-Wide Effort

/ by

A single sales department will only get you so far. When you have an entire staff of people socially connected and familiar with your company’s strengths, you can do wonders for your sales.  

Read More...