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  5. Topic: Content Marketing

The Essentials of Growth Hacking

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The rise of digital channels ushered in a new era of marketing. Creating exposure to a company and its products was once a complex and expensive endeavor that required large investments in the hopes of reaching a fraction of your potential customers.

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How to Optimize Your Content Marketing Strategy

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Content is one of the best ways to attract qualified leads to your business. Therefore, if you have a content marketing strategy in place and you're not generating enough leads, then you need to optimize it.

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Why and What People Share on Social Media - Infographic

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Knowing your audience's social media sharing and content consumption habits will give you a tremendous advantage to succeed in content marketing.

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How to Humanize Your Content Marketing Efforts

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Emotions drive most of our decisions, and that includes what we purchase.

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How to Use Content Marketing to Improve Your Business Branding

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Getting the word out about your business through content marketing is one of the most valuable ways to spend your time and marketing dollars.

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How to Make Social Selling a Company-Wide Effort

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A single sales department will only get you so far. When you have an entire staff of people socially connected and familiar with your company’s strengths, you can do wonders for your sales.  

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Why Content Marketing Should Be a Company-Wide Investment

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Content marketing should never be the job of just one person, or even one department. For content to truly have an impact on your audiences, you need a collaborative effort.

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4 Ways to Revamp Your Content Marketing Practices

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"It’s easy to write a clickbait title, fill an article with fluff, and hope for a wide reach." But content marketing goes beyond that. Find practical ways to successfully reach your audiences. 

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Storytelling Best Practices

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Stories are what people can connect with and share with each other. They present a way to reflect the human aspect of your brand.

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The Education-Based Content Marketing Guide

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Delivering educational and entertaining content to your audience can help establish the brand online and powerfully attract new business.

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