Delivering educational and entertaining content to your audience can help establish the brand online and powerfully attract new business.
Employee Advocacy can prove highly valuable for improving search engine rankings and visibility online. It's all about getting your employees on board and investing in your content.
Brands are often afraid of the risks of employee generated content and the lack of control involved. The answer lies in trust, authenticity and relevancy.
A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.
Mobile marketing, social apps, empowering employees on social media… Marketers are developing customer-centric and innovative strategies to drive engagement and deliver personalized experiences.
This is a buyer’s world, with more choices than ever before. To make sense of these choices, buyers today rely on self-education long before they talk to a salesperson. And they educate themselves with content they find online.
Relying on storytelling, spreading your content and remembering evergreen content are solid ways to boost your content marketing efforts.
If you want to become a credible leader in your industry and poise yourself for meaningful career growth, gaining and sharing expertise related to your field is crucial.