The Employee Advocacy Blog

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The Education-Based Content Marketing Guide

September 19, 2017 / by Lori Wade

Delivering educational and entertaining content to your audience can help establish the brand online and powerfully attract new business.


How to Support Your SEO Efforts With Employee Advocacy

September 15, 2017 / by Britt Skrabanek

Employee Advocacy can prove highly valuable for improving search engine rankings and visibility online. It's all about getting your employees on board and investing in your content. 


What Is Employee Generated Content (EGC) and How Does It Support Social Advocacy?

August 25, 2017 / by Sarah Goodall

Brands are often afraid of the risks of employee generated content and the lack of control involved. The answer lies in trust, authenticity and relevancy. 


Providing High Value on Social Media – Interview with Norman Yeo

August 22, 2017 / by Valène Jouany

A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.


Marketing with a Purpose - Interview with Matthew Lim

July 06, 2017 / by Valène Jouany

Mobile marketing, social apps, empowering employees on social media… Marketers are developing customer-centric and innovative strategies to drive engagement and deliver personalized experiences.


3 Benefits of Working with Micro-Influencers

June 21, 2017 / by Shane Barker

You’ve heard of micro-influencers and you’re thinking of working with them. But you’re also wondering if they’ll be right for your brand.


Why Educational Content is Vital to Your Sales Team’s Success

June 20, 2017 / by Britt Skrabanek

This is a buyer’s world, with more choices than ever before. To make sense of these choices, buyers today rely on self-education long before they talk to a salesperson. And they educate themselves with content they find online.


What is Good Employer Branding Content Made Of?

May 25, 2017 / by Annika Rautakoura

Content that successfully portrays the employer brand can boost your image as an employer and business.


Boost Your Content Marketing with These Three Tips

May 12, 2017 / by Annika Rautakoura

Relying on storytelling, spreading your content and remembering evergreen content are solid ways to boost your content marketing efforts.


How to Find Relevant Industry Content to Boost a Personal Brand

May 09, 2017 / by Nicki Escudero

If you want to become a credible leader in your industry and poise yourself for meaningful career growth, gaining and sharing expertise related to your field is crucial.