Getting the word out about your business through content marketing is one of the most valuable ways to spend your time and marketing dollars.
Content marketing should never be the job of just one person, or even one department. For content to truly have an impact on your audiences, you need a collaborative effort.
Employee Advocacy can prove highly valuable for improving search engine rankings and visibility online. It's all about getting your employees on board and investing in your content.
Brands are often afraid of the risks of employee generated content and the lack of control involved. The answer lies in trust, authenticity and relevancy.
A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.
Mobile marketing, social apps, empowering employees on social media… Marketers are developing customer-centric and innovative strategies to drive engagement and deliver personalized experiences.