The Employee Advocacy Blog

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  5. Topic: Content Marketing

How to Use Content Marketing to Improve Your Business Branding

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Getting the word out about your business through content marketing is one of the most valuable ways to spend your time and marketing dollars.

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How to Make Social Selling a Company-Wide Effort

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A single sales department will only get you so far. When you have an entire staff of people socially connected and familiar with your company’s strengths, you can do wonders for your sales.  

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Why Content Marketing Should Be a Company-Wide Investment

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Content marketing should never be the job of just one person, or even one department. For content to truly have an impact on your audiences, you need a collaborative effort.

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4 Ways to Revamp Your Content Marketing Practices

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"It’s easy to write a clickbait title, fill an article with fluff, and hope for a wide reach." But content marketing goes beyond that. Find practical ways to successfully reach your audiences. 

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Storytelling Best Practices

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Stories are what people can connect with and share with each other. They present a way to reflect the human aspect of your brand.

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The Education-Based Content Marketing Guide

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Delivering educational and entertaining content to your audience can help establish the brand online and powerfully attract new business.

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How to Support Your SEO Efforts With Employee Advocacy

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Employee Advocacy can prove highly valuable for improving search engine rankings and visibility online. It's all about getting your employees on board and investing in your content. 

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What Is Employee Generated Content (EGC) and How Does It Support Social Advocacy?

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Brands are often afraid of the risks of employee generated content and the lack of control involved. The answer lies in trust, authenticity and relevancy. 

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Providing High Value on Social Media – Interview with Norman Yeo

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A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.

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Marketing with a Purpose - Interview with Matthew Lim

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Mobile marketing, social apps, empowering employees on social media… Marketers are developing customer-centric and innovative strategies to drive engagement and deliver personalized experiences.

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