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Jan 01, 2021

Approx. 4 min. read

Top HR Trends You Can’t Ignore in 2021

When planning your HR strategy, take a moment to assess the HR landscape and identify trends that should be on your HR radar.

When planning your HR strategy, take a moment to assess the HR landscape and identify trends that should be on your HR radar.

As 2020 rolls to a close, human resources professionals are looking ahead to 2021. This year tackled some complex challenges like talent acquisition, people analytics, and employee engagement. Many of these trends will continue, along with a few others that are set to reinvent the workplace. Here's a look at the top HR trends expected in 2021:

1. Remote Working

This is not a new trend, but it is one that will continue in 2021. According to Fuze, 54 percent of employees say that they will move to a job that offers more flexibility. Interestingly, it's not just employees wanting flexibility. Many organizations are choosing to hire remote workers. They realize that having access to talent across the globe is a game-changer and can take their business to new heights. There are also other benefits, like saving on office space rental. It's a win-win situation for both parties.

As more employers embrace remote working models, online talent matching platforms, like Abodoo, are finding an increase in the demand for their services. They connect job seekers looking for remote working opportunities with organizations offering them. Yes, online matchmaking isn’t just for dating; it’s arrived in the world of recruitment too!

Related: How to Stay Efficient and Engaged While Remote Working

While the conventional 9-to-5 isn’t going to vanish overnight, technology is changing the way we work. There are plenty of online tools and UCaaS (Unified Communications as a Service) platforms that make it easy for remote teams to keep in touch and stay productive. It’s not far-fetched to think that soon the office of the future will be a virtual one.

2. Attracting Talent Through Employee Advocacy

Nowadays, job seekers are selective about who they work for. They take into account more than just the job role and salary. They also look at a company’s image and values. How your brand is viewed will impact recruitment in 2021.

Putting out a job advert is no longer enough to attract top talents. You need to give them a compelling reason to join your company. Marketing and PR are there to promote the brand, but you have another resource right under your nose — your employees! The best way to position your company as a great place to work for is through employee advocacy.

Related: Jörgen Sundberg on How to Build a Great Employer Brand on Social Media

The easiest way for employees to brag about your company is on social media. Make it easy for them by creating an internal content hub that allows them to share company news to external audiences. When employees are buzzing about your brand, new talents will make a beeline for your company.

3. Retaining Talent (Especially Millennials) Through Employee Engagement

If millennials aren’t already the largest part of your staff, they soon will be. According to Pew Research Center, millennials are now the largest generation in the U.S. labor force. Millennials are also job-hoppers, changing jobs every one to three years. If this trend continues, you’re going to face high staff turnover in the upcoming years.

Attracting and retaining top tal
So how do you retain restless millennials? Two words: employee engagement. Disengaged employees are more likely to leave. All employees want to feel valued and heard. Allow employees to voice their opinions, share ideas, and include them in problem-solving processes. Use that internal content hub mentioned previously! Engagement is exactly what it’s designed for — to encourage and support employee interaction, discussion, and debate.

4. Artificial Intelligence

Artificial intelligence (AI) is a hot topic in human resources. It may sound cold and clinical but we’re not talking about eliminating face-to-face contact with employees. Merging AI with human resources means implementing more streamlined processes to reduce repetitive, low-value, and time-consuming tasks. For instance, instead of wading through hundreds of job applicants, wouldn’t it be easier to have a smart recruitment system that can assess and filter candidates?

Artificial intelligence in HR includes applicant tracking systems, automating transactional functions, chat bots that provide quick replies to candidate queries, and data analyses that help tailor development programs to individual employees.

While some of the issues facing HR in 2021 will be challenging, being prepared for current and emerging trends will help you manage them more effectively.

Are you interested in learning more about talent attraction and social recruiting? Feel free to download our eBook How to Succeed in Social Recruiting With Employee Advocacy!

Reach more talent with the help of employee advocacy and social recruiting

Written by

Deevra Norling

Deevra Norling

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