What are the factors that determine whether an Employee Advocacy solution is easy to use? There are some key areas to consider.
As a response to a Quora question on what is the easiest-to-use Employee Advocacy solution, I decided to share my view on the matter. For me there are 5 key areas that determine the ease of use of an Employee Advocacy software.
1. IdeologyEven before the Employee Advocacy term existed, our approach centered on the role of employees on social media and what’s in it for them for being more active on social. Sometimes I feel like the majority of the other providers are still only talking about “amplification” and “using employees”, instead of putting the employees first. Everything we have ever developed has always been done with the employee in mind. We didn’t just identify an opportunity and force an existing product into doing Employee Advocacy.
2. User experienceWe’ve always paid a lot of attention to the ease of use and user experience of our product, and it is probably the number one thing we keep hearing from our clients. The user journey is intuitive, so even fledgling social media users feel comfortable using it. In addition to the external communication/sharing features, we’ve built a lot of internal communication features into the app too, so that even those employees that are not very social media savvy can participate without having to share externally.
3. Mobile experience
One of the most important factors when it comes to the ease of use of an Employee Advocacy software is the quality of the mobile experience. We have dedicated a lot of resources to building a high-quality mobile app with all the features of the desktop app. Some of our clients actually only use us through mobile, taking the mobile-first approach one step further to being mobile only.
4. ScalabilityIf you start out small and get promising results from your Employee Advocacy initiative, you need to start thinking about how to scale up the program. In this case, you don’t want to be stuck with a basic platform that doesn’t have sophisticated content and user management features that enable a seamless scaling, regardless of your company size and specific needs. With our unique Hub & Spoke model you can mirror the organizational structure and run the program globally, while managing and measuring it locally.
5. IntegrationsLast but not least, integrations are key to creating a seamless experience and really tying Employee Advocacy into your daily routine. At Smarp we have made integrations a key priority and hence we integrate with almost any existing system out there, whether it’s for content management (for example HubSpot), analytics (e.g. Google Analytics), publishing, or internal communications (Slack, Yammer, etc). In addition, we have integrated with a lot of locally important social media channels like WeChat, Xing, Viadeo, and we also enable sharing to email and instant messaging platforms like Whatsapp.
Hopefully these considerations will help you understand what makes an Employee Advocacy software easy to use and also assist you in making a well-informed decision, if you are comparing providers and about to start your own Employee Advocacy journey.