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Mar 17, 2017

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The Employee Advocacy Blog: Highlights of 2016

In 2016 we did numerous interviews with recognized experts, tapped into the state of Employee Advocacy, and delved deeper into how companies can...

In 2016 we did numerous interviews with recognized experts, tapped into the state of Employee Advocacy, and delved deeper into how companies can leverage social media for marketing, sales and branding purposes. 

What are some of the highlights of 2016 on the Employee Advocacy blog? We gathered a list.

Shep Hyken’s “Golden Rule of Employee Advocacy

We interviewed customer service expert, author and speaker Shep Hyken, who links good customer service very closely with the way employees are treated. “If you treat the employee right, they’ll treat the customer right,” says Hyken. Customer service, as well as Employee Advocacy have everything to do with engagement. With everyone being able to spread positive word of mouth on social media, engaged and motivated employees have great potential to engage those around them, too.

“Keep your employees happy, and everyone is happy,” says Hyken.

Read the full blog post here.

Shep Hyken

Influencer Insights, Part 1: Mark Schaefer

We started our Influencer Insights series with the notion of sharing insights around core areas we’re big on. The experts we have chosen and talked to all have extensive experience in their respective fields, and are in a position where their words carry power and meaning to their followers.

Mark Schaefer, renowned blogger, author and social media marketing strategy consultant, believes in the power of sharing content on social media, much like we do: “Companies are learning that people will not spend time with their ads like they used to, but they will spend time with their stories.”

Read the full blog post here.

Mark Schaefer

The Past, Present and Future of Employee Advocacy with Karyn Cooks, Roope Heinilä and Sarah Goodall

Three experts on Employee Advocacy: Smarp’s CEO Roope Heinilä, Founder of Tribal Impact Sarah Goodall and Modern Marketer Karyn Cooks joined forces to exchange thoughts about the history, current state and future of Employee Advocacy.

When social media established itself, companies were experiencing the issue of fear. How could they stop their employees from getting involved? As the experts concede, we’ve come a long way since then.

Hear the discussion and read the full blog post here.

Smarp’s 2016 in Review

Our CEO Roope Heinilä shares the highlights of 2016 for Smarp. Last year, Smarp hired 37 new team members and launched the world’s first Professional Influencer Index, SmarpScore. Smarp received 3.7 million euro in new funding and expanded from the Employee Advocacy sphere towards also internal communication.

“This is only the start of our journey – our ambitions are in the future, as we aim to reinvent how companies communicate on a global scale,” Heinilä says.


Read the full blog post here.

Stay tuned for more in 2017.

The Definitive Guide to Employee Advocacy

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