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Dec 17, 2020

Approx. 3 min. read

The 4Cs Framework for Enterprise Communicators with Kerri Warner (Podcast)

2020 has been a tough year to say the least.  A global pandemic and the subsequent shift in how we go about our lives, both at home and at work, has really shaken things up. It’s given us a reminder that the world is constantly evolving.

A silver lining in all this is that 2020 has brought employee communications to the forefront of many organizations. It’s become a more celebrated function as now, more than ever, it’s crucial to keep employees connected to the company. Whether this is about company news and updates, the materials that employees need to stay productive wherever they work, or something like health and safety guidelines, making sure these reach the right audience has never been more important. And with that, the role of the communicator has evolved as well.

To chat about this, I caught up with someone who is no stranger to what employee communications looks like in the enterprise – Kerri Warner.

Kerri is senior vice president and global head of employee communications at Mastercard. She heads the passionate (and award-winning!) team of story miners, makers, tellers and sellers responsible for everything employee communications, and has a great deal of experience when it comes to innovation in the communications space.

During the chat, we talked about:

  • The role of the communicator in the enterprise
  • How the role of the communicator is changing
  • Breaking down the roles of employee communications in the enterprise through 4Cs:
    • The Convener
    • The Connector
    • The Caretaker
    • The Creative

This episode had a bunch of great takeaways and detailed insight into what all of this looks like at an organization like Mastercard, so I’m sure you’ll enjoy.

So sit back and enjoy the last Comms Shift episode of 2020 with Kerri Warner.

Listen below! 🔊

  

Make sure you subscribe on your preferred listening service so you never miss an episode of #TheCommsShift podcast.

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Interested in learning more about employee communications?

Download the eBook “10 Principles of Modern Employee Communications” where we share tips & best practices for successfully communicating with your employees in today's digital age.

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Written by

Aleksander Cardwell

Aleksander Cardwell

Marketing Director

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