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Sep 01, 2020

Approx. 3 min. read

Smarp Launches AI-Powered Analytics Suite To Enable Comms To Make Data-Driven Decisions

Market-leading analytics suite combines the power of AI, advanced segmentation, and real-time analytics to measure the impact of employee...

Market-leading analytics suite combines the power of AI, advanced segmentation, and real-time analytics to measure the impact of employee communications on strategic business goals.

LONDON – September 1st, 2020 – Smarp, a leader in the enterprise employee communications space, announced today the launch of its new employee communications analytics suite, Workforce Insights, to help enterprise communicators make data-driven decisions on how to improve their communications programs. With Workforce Insights, organisations can not only measure the performance of their communications – they receive actionable insights that help optimise key business initiatives and connect communication programs to tangible, bottom-line business impact.

The recent shift in employee working patterns to a more dispersed, remote global workforce means that the importance of employee communications within organisations has been magnified. Reaching and engaging employees with targeted communications has already been made possible by technology, but understanding the impact of an employee communications program on key business initiatives has remained a challenge. Communication functions have mainly been restricted to measuring their effectiveness through email open rates, reads on the intranet, comments, likes as well as via periodic employee engagement surveys.

Workforce Insights goes beyond the data to provide employee communication functions with the answers they need to deliver real business results. It enables enterprise communicators to dig deep into their communications data to uncover actionable insights that improve communications initiatives. Any individual data point, metric, and occurrence in Workforce Insights can be analysed to find out exactly what works and what improvements can be made. In addition, all data can be linked back to key business initiatives that allow communicators to build an understanding of how each initiative is resonating with their workforce.

Roope Heinila_Smarp_quoteWith Workforce Insights, enterprise communicators can:

Monitor real-time engagement analytics
Measure the health of their organisations by understanding how engaged their employees are with your communications at any given point.

Analyse communications across any employee segment
Slice and dice data by team, department, location, language, and more. Learn why a certain team is reading more than another, or why one department prefers video communications over written text. Use these insights to optimise your communications strategy.

View all communication metrics in one place
Measure how your employee communications are performing by tracking posts, reads, comments, and likes as well as how many employees are contributing content to your program. Combine with external social communication metrics to understand how much money you’re saving through brand advocacy.

Understand the “why” behind the numbers
Explore any data points to understand the cause of a spike or drop in performance with fully interactive dashboards.

Leverage the power of A.I. 
Uncover actionable insights that are easy to understand and move the needle in employee communications programs. Over time, the platform learns how your organisation behaves and what’s important to you in order to provide actionable insights.

Get alerted about critical developments as they happen
Keep an eye on how your actions impact the health of your communications program by setting up alerts that monitor changes and anomalies around key data points.

Find your most influential employees 
Get a clear understanding of which staff members, managers, and leader’s communications get the most attention. Use this knowledge to drive more engagement across your organisation.

Set up automated reports to key stakeholders
Share insights and results across your organisation. Workforce Insights lets you schedule custom reports to keep yourself as well as your stakeholders updated on a regular basis.

Impact key business goals
Tag each piece of communication with different business initiatives to understand how they’re resonating with your people. Combine these with external data sources from Talent, Retention, IT, Marketing, Customer Success, and Operations to get a 360 view of your impact.

Workforce Insights is available now to all Smarp enterprise customers. Contact Smarp to find out how it can help your business make data-driven decisions.

About Smarp

Smarp’s employee communications platform helps enterprise businesses reach and engage their entire workforce with targeted and timely communications.

Through Smarp, businesses can create, aggregate, and automatically deliver personalised content to every employee, while empowering them to amplify select messages externally. The result is an increase in profitability and staff retention rates through a better goal and vision alignment, improved employee experience & productivity, and true brand advocacy.

Over 300 companies across the globe, including Amazon, Marriott, Swarovski, KPMG, and L’Oréal trust Smarp to help them better reach and engage their people.

Written by

Bruno Bin

Bruno Bin

Chief Marketing Officer

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