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Feb 17, 2020

Approx. 2 min. read

Smarp Announces New Employee Communications Feature: A.I. Content

LONDON – February 17th, 2020 – The way we consume news has changed. In the past, there was your morning newspaper read followed by your evening TV...

LONDON – February 17th, 2020 – The way we consume news has changed. In the past, there was your morning newspaper read followed by your evening TV news. That’s 2 touch points a day.

Today, we live in an always-on dynamic digital environment that demands a much greater deal of agility and reaction time than ever before.

In order to respond quickly to current developments, we’re required to keep a constant eye on the media landscape. Following and analyzing thousands of new publications and messages every day is time consuming – if not impossible. That’s where technologies such as A.I. can have a massive impact on the job of communicators and free up time to focus on more strategic tasks.

We’re proud to introduce a brand new feature to our enterprise employee communications platform. A.I. Content allows enterprise companies to process and analyze the business data of thousands of customers and millions of messages each day in order to surface relevant media and industry developments to the right employee at the right time.

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It uses natural language processing, A.I. and social signals to analyze and extract the most relevant and engaging company, industry and competitor news from social media and the web based on any complex queries you set up. And it doesn’t end there. On top of surfacing this content for you, it automatically delivers it to the employees to whom it’s relevant, in their preferred channels and devices. All in real-time. That’s your competitive advantage with faster reaction time to breaking news and industry developments.

Another common pain point we hear from a lot of the enterprise businesses we speak with relates to content creation. Often times, you need more content than what the business is creating in order to engage employees with different needs. With A.I. Content, it becomes much easier to support your workforce by addressing niche thought leadership topics.

We look forward to seeing the impact this will have on our customer’s employee communications journey and hope it will support your continuous success.

About Smarp

Smarp’s mobile-first employee communications platform helps enterprise businesses communicate effectively with their entire workforce, office-based and remote.

Through Smarp, businesses can create, aggregate and automatically deliver personalized content to every employee, while empowering them to amplify select messages externally. The result is an increase in profitability and staff retention rates through a better goal and vision alignment, improved employee experience & productivity, and true brand advocacy.

Over 300 companies across the globe, including Amazon, Marriott, Swarovski, KPMG and L’Oréal trust Smarp to help them better inform and engage their people.

Written by

Aleksander Cardwell

Aleksander Cardwell

Product Marketing Manager

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