Emotions drive most of our decisions, and that includes what we purchase.
At this time of the year, I’ve usually written about my Employee Advocacy predictions for the next year. A year ago I predicted, for instance, that there would be more mobile than desktop users for Employee Advocacy, which held true for the most part as the mobile intranet use case became more commonplace.
So what is personal branding, exactly? Why should you care about it? How will it help you? Is there really any point to concentrating on this concept?
What are the things for consider for setting internal communication goals? Measure, embed them into the overall strategy and invest in technology.
Your prospects are already educating themselves on different solutions and experts, says Nicholas Lagersten. Salespeople should provide educational content on social to help buyers make informed decisions.
Organizations that have the biggest competitive advantage all have one thing in common – they are excellent at Knowledge Management.