The Employee Advocacy Blog

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Embracing the Digital World of Internal Communication

August 31, 2017 / by Annika Rautakoura

The digital world is here to stay. How can companies make the most of it for their internal communication purposes?


Influencer Insights: Why Your Business Needs to be Human – Infographic

August 29, 2017 / by Smarp

Why should you invest in the human element of business? Influencers give their insights on why humanizing your brand is crucial.


What Is Employee Generated Content (EGC) and How Does It Support Social Advocacy?

August 25, 2017 / by Sarah Goodall

Brands are often afraid of the risks of employee generated content and the lack of control involved. The answer lies in trust, authenticity and relevancy. 


Employee Advocacy Around the Globe: Kerstin Hoffmann

August 24, 2017 / by Annika Rautakoura

Having a culture of error and setting a management with role models are essential for engaging employees into a culture of online sharing, says Kerstin Hoffmann.


Providing High Value on Social Media – Interview with Norman Yeo

August 22, 2017 / by Valène Jouany

A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.


Four Reasons Why the Right Technology Makes Internal Communication Better

August 18, 2017 / by Annika Rautakoura

The right technology can greatly improve internal communication and help keep employees up to date on company matters.


4 Ways to Foster Internal Communication through Knowledge Sharing

August 17, 2017 / by Peter Banerjea

How can you reach better internal communication through knowledge sharing?


Building Personal Brands in the Age of Disruption – Interview with Tanvi Gautam

August 15, 2017 / by Valène Jouany

Our personal brand impacts the way we are perceived in the workplace, the interactions we have with experts, and our career development. The question is not whether we should have a personal brand anymore but how we should cultivate it.


How Employees Can Help Build a Brand's Social Currency

August 11, 2017 / by Moazzam Kamran

We sometimes forget that our employees are consumers as well. Employees can build up a brand’s social currency by spreading positive word of mouth about their company’s product or service on their off time.


Experts' Advice for Employees' Personal Branding

August 10, 2017 / by Valène Jouany

Experts advise companies to take an active role in employee development: helping employees build their personal brand can result in increased exposure and positive word of mouth, not to mention happier and more engaged employees.