The Employee Advocacy Blog

When employees struggle to find the information they need to meet their targets and develop their skills, it’s their motivation and happiness as well as the company’s performance that suffer.

No matter what business you’re in, if you are selling a product or service, one of the most critical – and potentially expensive – thing you’ll do is acquire new customers. Here are 8 ways you can increase your lead generation by empowering your employees.

Talent acquisition is important, but retaining your current talent is equally as important. While swooning new employees, companies need to make sure they don’t lose their current ones.

Employee engagement means a workforce invested in and aligned with the company’s interest, values and missions. To help companies understand the importance of employee engagement, we laid out some statistics for those who love numbers.

In order to drive growth, the focus must be on people and in cultivating the right mindset and the right culture.

A/B testing is an excellent way to improve your marketing efforts. Why not use it to improve your internal communications as well?

The modern workplace is navigating unprecedented waters. More generations are working under the same roof than ever before.

YouTube has become a must to increase a company’s reach and brand awareness. We talked with Tara Hunt to get her best tips on building a YouTube Marketing strategy.

How can you use Machine Learning, AI, and marketing automation to add human elements to your marketing?

Having your employees share your content on their social media networks is the perfect way to increase your organic reach. But what type of content are your employees likely to share?