The Employee Advocacy Blog

The digital world is here to stay. How can companies make the most of it for their internal communication purposes?

Why should you invest in the human element of business? Influencers give their insights on why humanizing your brand is crucial.

Brands are often afraid of the risks of employee generated content and the lack of control involved. The answer lies in trust, authenticity and relevancy. 

Having a culture of error and setting a management with role models are essential for engaging employees into a culture of online sharing, says Kerstin Hoffmann.

A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.

The right technology can greatly improve internal communication and help keep employees up to date on company matters.

How can you reach better internal communication through knowledge sharing?

Our personal brand impacts the way we are perceived in the workplace, the interactions we have with experts, and our career development. The question is not whether we should have a personal brand anymore but how we should cultivate it.

We sometimes forget that our employees are consumers as well. Employees can build up a brand’s social currency by spreading positive word of mouth about their company’s product or service on their off time.

Experts advise companies to take an active role in employee development: helping employees build their personal brand can result in increased exposure and positive word of mouth, not to mention happier and more engaged employees.