The Employee Advocacy Blog

Is your employer brand an ambitious but obscure vision in the meeting room, or a reflection of the reality of your employees?

Shadow IT may threaten the efficiency of your internal communications. How can you ensure your employees stay aligned with your policies?

How to stay motivated and engaged to the workplace when working from home?

With 75 percent of B2B buyers being influenced by information found on social media and 67 percent of them relying on peer recommendations when making a final purchasing decision, social media has become a key channel for salespeople to find buyers and engage with them.

Twitter allows you to show off your expertise, to share best practices with your colleagues and other experts and to become a trustworthy brand ambassador. It also allows you to find new leads and create business opportunities.

How can you fine-tune your social media marketing and social selling strategies to fill the gaps left in your prospect and lead pool after GDPR?

With 313 million monthly active users and 500 million tweets sent per day, Twitter has become one of the top social media channels for showing off an expertise and growing an online authority. Ryan Foland, personal branding expert, communication keynote speaker and 3X TEDx alumni, shares his thoughts on Twitter, one of his favorite social media channel for building a unique personal brand:

• The Finnish SaaS scale-up Smarp, an employee communications platform, raised 4.2M € (5.15 M $) from London based Nauta Capital

Here we cover the best practices regarding one of the most important changes GDPR brings about: the concept of gaining and reaffirming consent as well as offering the option to withdraw it.

The impact content marketing has on your business and clients continues to grow in 2018. Content marketing can give you better results than paid search, social media, PR and even SEO. Yet, however, plenty of marketers and small business owners underestimate its power.