The Employee Advocacy Blog

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Social Selling on LinkedIn: Do's and Don'ts

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As more sales organizations are realizing that their customers spend a significant amount of time of their buyer’s journey using social media and digital channels, sales organizations are also starting to spend more time and effort on how to activate their salespeople in channels like LinkedIn.

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Don't Let Your Business Deep Smarts Slip Away

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“Deep smarts” is the tacit, specific business knowledge only one or two people in your company possess. How do you ensure you aren’t left vulnerable if these people suddenly leave the company?

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The Future of B2B Marketing on Facebook

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Since Facebook's algorithm change last year, B2B companies that are trying to reach customers on Facebook will now have to approach them from a different angle: through their employees.

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Finding Your Dark Social Traffic (and Why It Matters)

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More than 80 percent of sharing from marketing websites happens in dark social channels, which are invisible for analytics programs. How do you manage invisible traffic?

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Mitch Joel on Content Marketing and Authenticity on Social Media

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Mitch Joel, President of the Global Digital Marketing Agency Mirum, broadcaster, blogger and professional speaker, gave us an interview on Content Marketing and Authenticity on Social Media.

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How to Create Content that Boosts Trust

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Who knows your business best? It’s the people who work in it day in, day out; it’s the people who commit their time and energy to making it better - your employees.

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From Spokesperson to Spokespeople: Don't Put All Your Eggs in One Basket

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If you have selected one spokesperson for your company to spread out your brand vision and work as your Market Influencer, you might be missing out on effective ways to reach and engage your audience with your brand.

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Benefits of Social Currency for Marketing Purposes

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By some estimates, word of mouth marketing drives $6 trillion in consumer spending each year. What does that mean for you, as a brand? The average consumer doesn't trust brands, they trust their friends, their families, and sometimes even strangers on the internet.

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Instagram Marketing Practices in 2018: Leveraging the Algorithm Change

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Are you an active Instagram user? Now is the time when you have the highest chance to rock the platform by leveraging its features and taking the right smart steps.

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Using Analytics to Measure Your Employee Advocacy Program Success

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Using Analytics to measure your Employee Advocacy program offers valuable insights into where you should focus your energy when it comes to your content, engagement, social media platforms and ROI. By using UTM parameters you can find several ways to track and measure your progress.

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