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Oct 16, 2019

Approx. 2 min. read

New Feature: Content Booster

We are constantly creating content while on the job. And I don’t just mean content marketers. Whether it’s your quarterly business results, a new...


We are constantly creating content while on the job. And I don’t just mean content marketers. Whether it’s your quarterly business results, a new product release, this month's pulse survey or something as simple as a personnel update – we are constantly creating, curating and consuming content. There are more communicators in companies today than you might think. And with a wealth of communicators comes a wealth of content.

At Smarp, we pride ourselves on enabling our customers to distribute their content with our mobile-first solution. Through proper segmentation and targeting, we’ve been able to provide a platform that makes sure you are reaching every employee with relevant communications, whether they are office-based or remote. And today, we’re pleased to announce that we are taking that one step further.

Content Booster

With this in mind, we are pleased to announce our new feature, Content Booster! Content Booster ensures that you have the ability to deliver your content through the channels that your users are most comfortable using. This new feature provides the opportunity to expand the reach of your communications by creating content in one channel, Smarp, and automatically publishing it to multiple other channels.

Content Booster allows you to deliver the same, personalized and relevant content you have on Smarp to just about any platform your employees might use. This includes platforms like intranets (such as Sharepoint and Confluence), enterprise social networks (such as Yammer and Workplace by Facebook) as well as workstream collaboration tools (such as Slack and Microsoft Teams). That means that your communications go live in all of your most crucial channels at the click of a button.


Additionally, Content Booster now encompasses our Smarp Widget, which has been redesigned to provide a personalized feed in any service it’s embedded in. This allows you to create living, dynamic feeds of content in otherwise static environments. This solution is perfect for communicators that want to provide personalized content to every single employee, no matter what platform they are on.

Furthermore, connecting our Content Booster with 3rd party connector tools like Zapier enables you to expand your reach even further. The Content Booster & Connector integration makes it possible to publish your communications in platforms that may not support widgets, but do support 3rd party integrations.

With Content Booster, we believe that communicators around the world will be able to rapidly scale up their communications programs through work task automation, seamless content flow and a unified tone of voice. This all will serve you to connect with your employees with unprecedented reach.


Content Booster is available effective immediately for all Smarp customers! Feel free to reach out to your Customer Success Manager for assistance in making use of the feature and exporting your content.

And, as always, if you and your organization aren’t yet using Smarp, click here and we’d be happy to connect with you and discuss how we can supercharge your communications.

Written by

Aleksander Cardwell

Aleksander Cardwell

Marketing Director

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