Making the Case for Employer Branding

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Approx. 2 min. read
Last updated: October 2, 2017

Companies have realized the potential of branding themselves online and attracting top players in the field with an appealing image. 

If you’re still unconvinced about the benefits of branding your company as an employer, think again. Recruiters with a strong employer brand are twice as likely to receive responses from candidates they contact.

Why should your organization pay attention to employer branding?

It helps recruitment

According to 2020 The State of Employer Branding, securing short-term recruitment needs and securing long-term recruitment needs are among the most important employer branding objectives. Doing employer branding right means that you have to invest less in convincing prospective applicants to apply to work for you – they’ll already want to do so because of your stellar online reputation.

Related: 5 Tips for Maintaining Your Employer Brand

It helps you make your brand stand out

An employer brand is a way to say “This is what makes us special, this is who we are as a company”. Without an image that is memorable or relatable, it is hard for brands to differentiate themselves from competitors and make some much-needed noise.

Employees are the most powerful online messengers for sharing this important knowledge on what brands are actually like. For example CloudLock let employees do the talking on their careers page, and FullContact invests in their employee perks. By tapping into the their employees as individuals, brands can create a voice that consists of unique personalities and individual perspectives, all standing behind a single brand.

Employee social media usage

It supports investments in content

Creating a powerful employer brand does not succeed without content. Building an employer branding strategy calls for (at its very latest!) investing in content on a large scale.

You should definitely consider distributing content among your employees to share to their own social networks. It’s also a good idea to encourage employees to produce content of their own, whether it is on the company blog or their LinkedIn accounts.

The Definitive Guide to Employee Advocacy

Annika Rautakoura
September 21, 2017