Let’s check out how Jabra took their internal communications to the next level and increased brand awareness with Smarp!
Most businesses think of their prospects and customers when they build their marketing and communications strategy. They design educational and engaging marketing materials, build ad campaigns, and host events to grow their customer database and build strong relationships with their clients. However, some of these businesses forget their most important audience: their employees.
Internal communications shouldn’t be limited to newsletters sent to employees once in a while. Brand content and educational materials designed by the marketing team can be used not only to acquire new customers, but also to inspire employees and spread the company culture in a more effective way.
By sharing educational content and company news in a fun way through an internal content hub, you connect your employees to your brand and more importantly, you engage them with the company’s vision and core values. And guess what? Well-informed employees are more eager to share brand content with their own networks! That’s of the reasons why Jabra, one of the leading producers of intelligent audio solutions, decided to use Smarp.
The launch of Smarp at Jabra
Jabra was looking for a solution that would make it easy to spread their content in a more effective way across their departments as well as outside the organization.
Before using Smarp, it was challenging for Jabra’s employees to catch up with the company news and all the content produced by the marketing team.
The organization wanted to use an internal content hub that would help employees to keep up with the latest Jabra and GN Group news.
The objective was to implement an internal content hub that would provide employees with brand-related content without having them to look for or ask for it. It was a great way for Jabra to make sure that all employees were aligned with the organization’s vision and strategy.
In parallel, Jabra wanted to help their employees build their personal brand on social media. Before using Smarp, employees used to feel insecure about the company-related content they could post on social media and they were missing out on the opportunity to showcase their expertise.
Smarp was chosen for its nordic design which made it easy and intuitive for Jabra to deliver a feed of content that's relevant to each individual employee every single day. That way Jabra could facilitate discussions and make collaboration around relevant topics easier.
Jabra Achieves Amazing Results with Smarp
Employees have quickly adopted the app: they catch-up with the company news all while sharing their thoughts, key findings, trends, and industry-related content with their colleagues.
They also propose third-party content related to sound technologies their colleagues may be interested in: overall, 50% of the content uploaded to Smarp in 2018 has been proposed by employees.
“Jabra painstakingly searched for a global solution capable of amplifying our content, engaging our employees and raising brand awareness. The introduction of Smarp helped us to connect our employees to the brand all while helping us to achieve a triple-digit increase in customer reach. Smarp has been a game changer for us.”
- Karl Bateson, Head of PR - North America
Employees now feel more secure about Jabra and GN Group news they can share on social media: 25 new posts are added to the platform every month on average and employees are actively sharing these posts on LinkedIn, Twitter, Facebook, and Xing.
In total, 15.74K posts have been shared through Smarp in 2018 and 13.31M people have been reached through employees’ posts.
According to Mark Gaardbo, Global Social & Digital Media Manager, user engagement is driven by the results employees achieve on social media in terms of reach and engagement: “employees see the value of using Smarp and growing their personal brand on social media. I have been more than happy with the platform and I can easily recommend it. Each business has to evaluate its own tools for its success, but the tool is really strong, intuitive, easy to use and easy to get started with”.
About Jabra: Headquartered in Ballerup, Denmark, Jabra is part of the GN Group, a global leader in intelligent audio solutions, established almost 150 years ago. Jabra is the only company that creates consumer headphones, professional headsets and hearing aids under one roof.
Read the full story to learn how Jabra has achieved amazing results with Smarp!