When employees are not aware of what’s happening in the company or have the feeling that they’re missing out on important information, they may feel disconnected and frustrated. We share in this blog post best practices for helping employees to keep up with the company news and industry trends.
Without a great internal communication strategy in place, your employees can easily end up wasting approximately 30% of their working time searching for the information they need, costing your company around $15,350 per worker, per year. On the flip side, good communication is vital for high employee engagement, which makes companies 22% more profitable.
Internal communications are key to shape an engaged and well-informed workforce. But your strategy will only be effective if your employees actually adopt the internal communication solutions you’ve identified as the most useful for your organization.
We’ve compiled in this blog post five best practices that can help ease the adoption process and encourage employees to engage with the content they receive.
1. Build a Solid Internal Communication Plan
Remember that your internal communication channel is just the means to an end. Simply setting it up won’t instantly improve people’s ability to feel invested in your company’s objectives, and unless people actually use it, team members won’t have an easier time accessing all the information and resources they need to deliver superior work.
You’ll need to approach your internal communication the same way you approach any other aspect of you business – strategically.
First, you’ll need to decide what messages you want to share with your employees and how often you’re going to share information with them. Meeting with your key stakeholders will help you figure out what content they need for their teams, so you can share materials that are relevant to your employees. That way you encourage your employees to stay in the habit of keeping tabs on the latest. Building a solid and clear internal communication plan also helps make sure that you don’t overlook a particular group of employees who might otherwise feel disconnected from your organization.
2. Segment Your Content
Many internal communication tools segment content according to its orientation – whether it’s meant to be shared internally or externally. However, this approach is far too vague. Instead, you may want to categorize your content based on your employees' roles in the organization and the topics they are interested in so that you don’t overwhelm them with irrelevant information.
If you don't take into account your employees' roles, interests, or the language(s) they want to read your content in, they may keep receiving notifications for content that’s not relevant to them. When your employees are continually interrupted by pings and alerts, productivity plummets. Frustrated with the flood of irrelevant information, they’ll quickly stop engaging with the content you share with them. This decreases employee engagement and may lower your employees' productivity!
The optimal approach is to segment content across multiple channels, one for each topic you want your employees to be informed about. Each employee can choose which channels they want to subscribe to, giving them control over the flow of information they receive in their news feed. When employees know that they only receive relevant and interesting information, it increases their trust that time spent engaging with the content you share with them will be time well spent.
When you segment your content by topic, you can also create a mandatory channel for key company-wide content. As long as you don’t abuse it, your employees will know that this channel is never to be ignored.
3. Encourage Employee Input
Your employees should be able to use your internal communication channel to share updates, provide feedback, collaborate with teammates, and forge stronger team bonds across the organization. This is especially important for remote workers who are otherwise likely to feel isolated from the corporate culture, but it’s also true for larger organizations with branch offices all around the world.
To help your employees adopt your internal communication channel, make sure it’s a safe space where there’s no backlash against ideas or complaints. Invite employees to create posts where they can share key learnings and best practices with their teammates. You can also use your communication channel as a resource center where your employees can find informative and educational materials on the latest industry trends. Segmenting content by topic also makes it easier for employees to connect with each other through their shared interests and build relationships in smaller groups.
4. Acknowledge Your Employees’ Efforts and Make Internal Communication Fun!
Feeling appreciated is important to everybody, and your employees are no exception. Your internal communication channel is the perfect medium to publicly recognize your employees’ hard work. It creates a positive association with the channel and encourages employees to feel personally invested in your business success. What’s more, if you turn your internal communication channel into a space for fun by using contests, polls or surveys, your employees will want to keep returning to it and joining new conversations.
Don't forget to use engaging media formats like videos, interactive newsletters and infographics to make sure that your updates don't become boring. Varied formats keep your employees engaged, especially if the subject matter is complex or dense. Some 35% of millennials say that they only engage with content that has a strong narrative, so stick to a storytelling style when you create content you're going to share with your employees!
5. Measure the Effectiveness of Your Internal Communication
Without tracking the effectiveness of your internal communication, you won’t be able to know what works well and what needs to be improved to increase user adoption across the organization.
First, you’ll need to set KPIs. Make sure that the metrics you decide to track allow you to know what topics your employees are interested in, identify what type of content employees read the most, and measure user engagement.
For example, you can track:
- Behavioral metrics: How many employees view each post? Which ones get the most views? What is the average time per visit?
- Attitudinal metrics: Do employees interact with the content you share with them? Do they share any feedback with you?
- Technical metrics: Does your content load quickly, is it up-to-date?
Once you have set your KPIs, make sure that you review them on a monthly or quarterly basis to keep your data accurate!
In a Nutshell
To make sure that your employees engage with the content you share with them, you’ll need to define a clear internal communication plan, build a great content strategy, and have the right tools in place. When it comes to internal communication, there’s always room for improvement so don’t forget to set clear and measurable KPIs! That way you can review them on a regular basis and figure out how you can improve your internal communication.
Are you planning to rethink your internal communication? Check out our free eBook “Building a Better Company with Internal Communications” where we share additional best practices for taking your internal communication to the next level!