Smooth internal communication is not an easy feat. It requires a combination of information flow, considering individual needs and measuring, to name a few.
Internal communication affects employee engagement and can significantly boost business performance. Unfortunately, not all companies recognize its true value, nor know how to make it work within the company so that it affects employee happiness and the bottom line.
What are the most common challenges involved in establishing functioning internal communication?
#1 It’s not top-down
Leaders should be the ones to lead their organization and set the scene for equal structures for contributing to communication. If employees do not have a framework to be able to communicate effectively, they will most likely not do so proactively.
Tip: Encourage C-level and management to set an example in open communication. Strengthen connections between employees and managers to greatly improve communication. Also encourage them to actively communicate both internally and externally, setting an example of knowledge sharing within the organization.
#2 Erasing individual needs
Employers should give all employees an equal opportunity to voice their feedback about communication within the company, give suggestions for improvement and contribute to the company culture in their own way.
Tip: Support internal communication on a company-wide level so that everyone has access to the same communication technology, surveys and platforms to speak up. Make company and industry content available for everyone to discuss and share ideas around.
#3 Engaging employees regardless of location
This is one of the most pressing internal communication challenges that companies face: reaching their employees. This is where the right technology can greatly help. Especially millennials expect communication through mobile, and this can turn out beneficial for engaging them.
Tip: Look into tools with strong mobile features like push notifications and make it accessible for everyone. Encourage employees to use it outside the office and actively start discussions and share information and content on it.
# 4 Measuring internal communication
In order to have successful internal communication, you need to know if your efforts are working at all. Setting KPIs, utilizing technology, evaluating your content and active surveying are good steps to assess your internal communication performance. You must adjust and assess on a continual basis, not just once a year.
Tip: In order to know what to measure, you should set relevant KPIs from the start, which you can measure and adjust along the way. Invest in technology that has strong analytics and can support your goals.
Defeat internal communication challenges
It’s all about having clear structures and practices in place. Everyone should know to whom they can talk to about daily matters (and bigger ones), how to give feedback and where to access important information and content to discuss and share.
Check out more practical tips on how to improve internal communication by downloading our free guide.