Why should you invest in the human element of business? Influencers give their insights on why humanizing your brand is crucial.Humans make purchasing decisions and connections are what drive buyers. If you want to build trust in the eyes of your audience and drive an authentic brand awareness online, you need a brand voice and you need great stories.
We gathered a list of quotes from our own Influencer Insights series, featuring some of the biggest names in digital marketing. The infographic features executive branding coach and marketing strategist, Mark Schaefer; entrepreneur, connector and online influencer, John Rampton; kindness enthusiast, Sam Hurley; founder of Digital Branding Institute, Juntae DeLane; number one global social selling expert, Tim Hughes; digital transformation and communication expert, Scott Monty; the number one most influential woman in Martech by B2B Marketing, Tamara McCleary; and head of content at MarketingProfs, Ann Handley.
Remember the human element!