How to Use Videos to Increase Employee Engagement

Video strategy to improve employee engagement /
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Approx. 4 min. read
Last updated: July 3, 2018

Videos are great for sharing information, increasing engagement and spreading your message. They work well for B2C-purposes, but are you using them for engaging your employees as well?

Video content is booming everywhere. Audiences are ten times more likely to engage with and share video content than other social posts, and now more and more companies are turning to video content to engage their employees as well. Here are some ways you can use video format for recruiting, onboarding and engaging your employees:

1. Humanize Your Recruiting Process

Add videos to your recruitment site, explaining what it’s like to work at your company. Interview current employees and ask them what they like about your company. Interview people on what their first days or weeks in the company were in, or about what they have learned in the job. Ask your employees to explain company values or day-to-day life in the office, and keep your viewpoint on what makes your company human. You can also take a video tour and show the different rooms and departments of the company, but remember to give a heads-up to your employees before doing this.

For a company looking to recruit globally, consider adding a video that explains what it’s like to live in the city or country you are recruiting from. Especially the younger generations aren’t necessarily tied to one city or country and they may be looking into several countries when choosing where to work. They may base their decision where to apply partly based on country or city brand, so show why your city is the best place to be!

2. Teach and Learn With Videos

People like learning through video: almost 70 percent of people would prefer to watch a video explaining a product or a service, rather than just read about it. This applies to your employees as well. You can use video to explain things about your company during an onboarding process. Especially in larger companies, it may take too much time (or be geographically impossible) to go through all the departments and teams in your workplace and introduce everyone. Instead, you can compile a video that shows how the company works and what different departments do.

You can also use onboarding videos to explain how a specific process works. When you are informing your employees about a new product or service, include a video to explain how it works in detail. This is especially important regarding employees working in development, sales, and marketing, since you want them to know and understand your product inside out.

You can encourage your employees to create their own mini-tutorials for each other and post them in your internal content hub. Maybe your employee has found a good way to deal with a difficult client, or perhaps they just know which tap gives the coolest water. Making tutorials helps your employees become better performers and makes them more comfortable in front of the camera. Mini-tutorials are also a great way to improve your knowledge sharing culture.

Using videos for internal marketing and employee education

3. Make Introductions

Create an internal video hub where everyone can introduce themselves. This helps newcomers to put together names and faces and makes it easier for the new talents to recognize who is who. Even a short clip explaining someone’s name and occupation makes them easier to remember, as videos are more immersive than pictures with text. An internal content hub will also help your employees to skim through the workforce when deciding who to include in a new project or who to ask for advice in a specific work dilemma.

You can also use video content to introduce your CEO to your employees. Especially in larger, global companies, the CEO remains distant to the majority of employees, and many may not even have a clear idea of who the CEO is as a person. By recording video messages where your CEO makes it clear they are up to date and care about their employees, your employees will feel more appreciated by their management.

Related: The Jury Is Out: Building Trust Is CEOs Number 1. Job

4. Take It to Social Media

Create video content which includes your employees, and post these on your social media channels. Your employees will feel more connected and engaged to their workplace and colleagues if they take part in a company video. Employees are also more likely to share content if they are in it or if they have been a part of creating it.

Encourage your employees to take mini clips of things they find cool in the office and their daily work and share them on social media. If your employee engagement platform comes with a gamification feature, you are able to incentivize your employees to be active on social media about their daily working life. Encouraging your employees to content creation and sharing content will help humanize your brand as well as widen your organic reach in social media.

For more tips on employee engagement, feel free to download our free guide on how to boost employee engagement with employee communication tools!

A free guide on how to boost employee engagement with employee communication tools