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Nov 22, 2019

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G2 Creates New Category ‘Employee Communications’ with Smarp

We are thrilled to announce the creation of a new category in G2, Employee Communications!

G2 Creates New Category ‘Employee Communications’ with Smarp

We are thrilled to announce the creation of a new category in G2, Employee Communications!

There’s always been a need for better communication between a company and its workforce. We just haven’t had the technology to do it effectively.

A platform to create, gather, and deliver relevant and personalized company and industry news to an entire workforce, in their preferred channels and devices. When it matters.

Smarp has been working with G2 on establishing the employee communications category and we are thrilled to announce that, as of today, it is a recognized category in G2!

Anup Khera_Smarp_g2While there have been categories for communications software such as collaboration tools (Yammer, Workplace by Facebook, Slack) and content repositories (Sharepoint, Google Drive, Intranets), what has been missing is a category that is dedicated to platforms that enable organizations to effectively communicate with their entire workforce.

It goes without saying that we’re beyond humbled to be a part of this transformation.

Communications is a complex space with different tools serving different strategic business needs. That’s where clear categorization from industry leading experts such as G2 adds a great wealth of benefit to the entire comms community.

Roope Heinala_smarp_g2We hope that this new category can help us educate, support and inspire enterprise brands around the world to take a closer look at the type of employee communications they currently provide and make sure it sets the business and its employees up for continuous success.

About G2 is revolutionizing the way businesses discover, buy and manage software and services. More than three million users per month rely on G2 to help them find and buy the best software for their businesses. The platform has more than a million verified reviews and $100M in total funding invested by IVP, Accel Partners, LinkedIn, Emergence Capital, Pritzker Group, Chicago Ventures, Hyde Park Ventures, industry leaders and founders. G2’s customers include Amazon Web Services (AWS), IBM and Zoom and its most recent funding, a $55M Series C, was announced in October, closely followed by the company’s acquisitions of Siftery and Advocately.

About Smarp

Smarp is the #1 mobile-first employee communications platform that helps companies build strong, two-way relationships with their employees – whether they are at their desk or on the go. The platform automatically delivers relevant, personalized content to every employee through whichever platform, medium or channel they prefer. It’s a single solution for companies to drive alignment, productivity, and engagement through effective communications.

Smarp has helped over 300 companies transform the way they communicate and share content. Smarp’s top 20 customers alone represent over 4 million employees worldwide. To find out why companies like Amazon, Marriott, L’Oreal, KPMG, DHL, and many more use Smarp, visit

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Written by

Bruno Bin

Bruno Bin

Chief Marketing Officer

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