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Dec 19, 2019

Approx. 15 min. read

Empowerment in the Workplace: Definition & Best Practices

  Empowering your employees is a great way to improve employee engagement and retain your top talent. So, how can you support your employees'...

empowerment-in-the-workplace-in-2020

 

Empowering your employees is a great way to improve employee engagement and retain your top talent. So, how can you support your employees' personal and professional development? How does employee empowerment impact the business's bottom line? 

Empowerment in the Workplace: Definition

Empowerment is based on the idea that providing employees with the resources, authority, opportunity, and motivation to do their work, as well as holding them accountable for their actions, will make employees happier and more proficient.

🎲Download the eBook "Building a Better Company with Internal Communications" and learn how to effectively motivate and inspire your employees! 

In other words, allowing employees to take leadership of their roles results in high impact and positive long-term effects for the company and its individuals.

empowerment in the workplace how to support employees' successWhen companies provide employees with enough support individually and professionally, they also integrate employees more closely into the company mission.

3 Levels of Empowerment in the Workplace

It is important to understand that empowerment can be developed at 3 levels:

1. Organizational Level

An organization that cultivates employee empowerment can better:

  • Embrace change such as digital transformation
  • Recognize employees' contribution to the business
  • Reward responsible ownership in the workplace
  • Support collaboration, including cross-departmental collaboration in the workplace
  • Foster a culture of employee engagement 
  • Retain top talent

2. Managerial Level 

Empowered team leaders can:

  • Better support the team and help each team member reach their targets
  • Provide the information the teams need when they need it
  • Inspire and motivate employees
  • Help better connect employees, including the ones working remotely
  • Facilitate work processes
  • Spread team spirit in the workplace
  • Better communicate the business goals and long-term vision
  • Make the teams more successful

3. Individual Level

When employees feel empowered and trusted, they:

  • Are more willing to go the extra mile for the team and the business
  • Take ownership over their work 
  • Generate ideas
  • Know how to take prudent risks to take the business to the next level
  • Find meaning and purpose at work
  • Feel proud of the company they're working at
  • Feel more motivated and engaged

workplace-empowerment-levels

Empowerment on the organizational and managerial levels should exist by default. However, achieving individual empowerment requires much more work and effort and it involves several functions in the organization.

That's why it is critical for HR and IC functions to work hand-in-hand and align their strategies so they build a great IC strategy together.

Related: Who is Responsible for Internal Communication?

The Current State of Empowerment in the Workplace 

Even though employee empowerment has become a top priority in most industries, businesses are still struggling to successfully empower their employees. 

We've compiled below workplace statistics that are quite alarming:

Shocking workplace stats that show the importance of employee empowerment

  • 53 percent of Americans are currently unhappy at work.
  • 79 percent of people who quit their jobs cite ‘lack of appreciation’ as their reason for leaving.
  • 58 percent of managers said they didn’t receive any management training. Empowering employees without any leadership training is quite tricky, isn't it?
  • Increasing employee engagement investments by 10% can increase profits by $2,400 per employee per year.
  • 89% of HR leaders agree that ongoing peer feedback and check-ins are key for successful outcomes.
  • People who use their strengths every day are six times more likely to be engaged on the job.
  • Employees who feel their voice is heard are 4.6 times more likely to feel empowered to perform their best work.
  • 96% of employees believe showing empathy is an important way to advance employee retention.
  • Work overload decreases productivity by 68%.
  • A Gallup study found that 23% of respondents reported feeling burnt out at work very often or always.
  • 89% of workers at companies that support well-being initiatives are more likely to recommend their company as a good place to work.

Why is Empowerment in the Workplace so Important?

Empowerment in the workplace has many benefits. According to the Harvard Business Review, “when employees feel empowered at work, it’s associated with stronger job performance, job satisfaction and commitment to the organization".

Broadly speaking, when employees feel empowered at work, they are more willing to:

  • Go the extra mile to reach the company's goals
  • Follow best practices for improving collaboration in the workplace
  • Improve their performance
  • Drive effective communication in the workplace
  • Embrace changes such as digital transformation or mergers and acquisitions
  • Spread a positive attitude throughout the workplace
  • Provide better customer service 
  • Drive innovation
  • Advocate for the brand

benefits of empowerment in the workplaceTherefore, many employers are trying to empower their employees. However, many employers are still not sure about how to start with employee empowerment


4 Top Reasons Why You Should Make Employee Empowerment Your #1 Priority 

1. It Impacts the Business's Bottom Line

Companies that empower employees experience better financial rewards and outperform competitors.

top employee empowerment best practicesAccording to HuffPost, more than 70 percent of executives believe that employee engagement is key to organizational success, resulting in 22 percent higher productivity and more than twice as much annual net income.

Indeed, when it is made easy for employees to learn and improve as easily as possible, employee productivity soars and organizations can outperform the competition.

However, many businesses struggle to empower and engage their employees. As a result, U.S. companies are losing a whopping $450 billion a year in productivity.

2. It Keeps Employees Inspired and Engaged

Engaged employees will impact the bottom line and give their best at work.

Providing enough support and guidance, while listening to individual needs and believing in everyone’s know-how, can help employees be assured that they are being treated as individuals.

That's why employee empowerment is the key!

empowerment in the workplace infographic

But keep in mind that empowering and engaging employees is all about providing them with the information they need when they need it so they have a great understanding of the business and can be successful at their jobs.

Remember that employees spend on average 2.5 hours per day searching for the information they need to do their jobs! 

This can mean having shared technology in place and providing informative company and industry-related content that employees can share either internally or externally.

Related: 8 Employee Engagement Statistics You Need to Know [INFOGRAPHIC]

3. It Helps You Retain Top Talent

Helping your employees brand themselves and grow professionally and personally is one of the best ways to retain your top talent and encourage employees to have a positive bond with your brand. 

Think about it: TINYpulse found that employees who feel in control of their career are 20% more likely to stay in their roles. What's more, LinkedIn found that 93% of employees would stay at a company longer if it invested in their careers.

top reasons why empowerment in the workplace should be one of your top prioritiesAnd investing in employee empowerment is a win-win situation. Supporting employees’ personal branding efforts by encouraging them to network professionally, share professional content, and build their thought leadership is good for both the company and its individuals. 

4. It’s Good for Your Brand

Employees who feel empowered and in charge of their work will gladly advocate for the brand to their social networks.

Employees who share company-related content on social media and spread the good word around can do wonders for your employer brand.

Positive word-of-mouth marketing pays itself back in good online reviews, job referrals and a stellar sentiment around your brand online.

Related: Recruitment vs. Talent Acquisition [Infographic Included]

The Role of Company Culture in Employee Empowerment 

Your company culture plays an essential role in employee empowerment

Basically, if you want to support your employees' performance, help them find meaning at work, and understand how their jobs impact the business,  you need to foster the "right" company culture for that.

And by the "right" company culture, I mean a company culture that supports innovation in the workplace, employees' well-being, and helps them take initiatives at work. 

Related: Company Values: Definition, Importance and Examples

But keep in mind that building a company culture that supports employee empowerment doesn't come overnight.

First, you'll need to include employee empowerment in your business goals.

Think about it: if you want to empower your employees, you'll need first to make it one of your top priorities!

Making empowerment in the workplace one of your business goals is one of the best ways to 1. commit to it 2. make sure that everyone understands that employee empowerment is a top priority for the company. 

 

Then, you'll need to build an internal communication that enhances employee empowerment. And to reach this goal, you'll need to make sure that your IC strategy involves HR and IC functions, but line managers as well.

Indeed, the way you speak to your employees and the initiatives you take to motive and inspire them has a direct impact on how employees feel about their jobs, their managers and the company overall. 

When it comes to empowerment in the workplace, managers and team leaders play an essential role. That's not surprising that communication skills are sone of the most in-demand soft skills. 

Related: 18 Leadership Communication Trends to Look For in 2020

The key to employee empowerment lies in your company culture and corporate strategy

If you're still not convinced about the connection between the company culture and employee empowerment, check out this video by Great Place to Work.

In this short video, Executive Vice President Gary Peterson of O.C. Tanner, a Fortune 100 Best Company to Work For, explains how empowering employees supports the company's growth in so many different ways and how they got there:

 

First, You Need to Become a Better Communicator 

Your leadership and communication skills have a direct impact on your ability to motivate, support and inspire your employees.

When it comes to empowerment in the workplace, it's all about communicating the right messages to the right employees at the right time and in the right way.

For example, you may be sharing the right messages with your employees, but if you don't communicate it in the right way, you may not get your message through!

Worse, you may even end up having your employees not trusting you anymore because of poor or inadequate communication skills!

Indeed, according to Forbes, 63% of employees don't trust their leader. And this situation may lead to frustration and disengagement in the workplace. That's why you need to develop strong communication skills.

What are the top communication skills IC pros need to develop? 

top-internal-communications-skills

 

There are plenty of definitions of great leaders. but they all have one thing in common: great leaders are great communicators

In a nutshell, great leaders know how to:

  • Translate the company’s vision into reality
  • Enhance dialogues in the workplace
  • Listen to their employees
  • Include employees in decision making
  • Build trust in the workplace
  • Encourage their teams
  • Make complex ideas easy to understand for everyone
  • Help employees take ownership over their work
  • Inspire others 

Achieve Empowerment in the Workplace Using the Right Communication Tools 

To foster a culture of empowerment, it is crucial to improve employee communications and knowledge sharing in the workplace.

Companies around the world use Smarp to boost employee collaboration and communication in order to encourage employee empowerment. 

In a nutshell, Smarp enhances empowerment in the workplace by:

  • Helping employees to stay up-to-date with the company news and industry trends
  • Helping employees to get the information they need when they need it so they don't have to spend time looking for it
  • Sharing personalized messages with the employees 
  • Encouraging employees to communicate through their favorite channels
  • Allowing employees to react to the content shared with them and encouraging them to drive discussions in the workplace through questions and comments
  • Allowing employees to personalize their newsfeed so they receive content on the topics they are interested in in addition to the content shared within their teams
  • Making it easy for employees to share company news and industry-related content on social media. With Smarp, employees can easily develop their personal brands and position themselves as industry experts through the Advocacy Amplifier.  

Schedule a Smarp demo today and learn how Smarp can help you foster a culture of employee empowerment. 

What's next? Download our eBook "Skillset Map of a Modern IC Departmentand learn about the most in-demand skills for modern communication practitioners 👇

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Written by

Valène Jouany

Valène Jouany

Content Marketing Manager

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