LONDON – July 30th, 2021 – Smarp, a leader in the enterprise employee communications space, today announced a new addition to its communications offering: a fully flexible email creation and delivery suite. The new email suite allows enterprise communicators to leverage the existing communications curation, creation and targeting capabilities of Smarp in order to reduce the amount of time needed to craft and deliver compelling emails to their target audiences.
For employee communications to work effectively, communicators need to be able to reach employees where they choose to work. Not where they believe employees will come to find information. Sometimes, the place that employees are most comfortable with is their trusty email inbox.
The new functionality leverages industry leading audience segmentation and strengthens the existing tailored newsletter functionality offered by Smarp, and broadens the capabilities in order to provide both automated, as well as customized, one-off email delivery. The move further positions Smarp as the one-stop-shop for omnichannel communications in the enterprise. Enterprise communicators use Smarp to deliver personalized news and updates to each and every employee. The platform ensures that each piece of content is relevant to the employee and that it gets delivered regardless of the channel they choose to consume the information in – whether that’s the Smarp app, the company intranet, a chat tool or their email inbox.
Using the Smarp email suite, communicators can:
Benefit from existing HR system integrations to Smarp in order to reach any employee with targeted emails. It removes the need to work with IT or HR to pull a specific list of employees to import into your email tool – all of this information already exists within Smarp.
Leverage enterprise employee segmentation abilities already built in Smarp. With the Smarp email suite, you know that the emails that get sent to employees reach the right person. Research suggests that up to 62% of emails received by employees are not important or, even worse, irrelevant. That is not the case with the Smarp email suite.
Utilize the content library within Smarp to build compelling emails in minutes, not hours. With the Smarp email suite, you can easily insert any existing content into your emails, meaning no more copy & paste between different tools. All with an intuitive, drag-and-drop email builder.
Save time on email related tasks through automation. From automatically creating target audiences, importing existing content from the Smarp platform directly into the email body and even automated curation and delivery options – the Smarp email suite allows you to save hours of work on execution and frees up time for more valuable tasks, such as strategy development.
View unified & detailed analytics on how emails and communications in general are working across the business. Typically, email analytics can be somewhat limited. The Smarp email suite benefits from the Workforce Insights analytics platform, allowing you to see just how your communications are contributing to bottom line, strategic goals.
To learn more about what the Smarp email suite can do for your organization, feel free to reach out to us here. We’d love to talk about how we can take your email strategy to the next level!
Smarp’s employee communications platform helps enterprise businesses reach and engage their entire workforce with targeted and timely communications.
Through Smarp, businesses can create, aggregate, and automatically deliver personalised content to every employee, while empowering them to amplify select messages externally. The result is an increase in profitability and staff retention rates through a better goal and vision alignment, improved employee experience & productivity, and true brand advocacy.
Over 300 companies across the globe, including Amazon, Salesforce, Swarovski, KPMG and DHL trust Smarp to help them better inform and engage their people.