Building Personal Brands Through Employee Advocacy

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Approx. 2 min. read
Last updated: October 11, 2017

Personal branding is more important than ever, with social media spreading information like wildfire and recruiters resorting to social media channels to find candidates.

Personal branding may sound like a buzz term for marketers, but it’s something all professionals should consider when operating in the world of digital. If you don’t pay attention to your personal brand, you could be ruining your job search and making bad impressions on the people that matter for your professional career.

Personal branding is about making a solid first impression, and also building up and maintaining a certain image online and offline along the way.

Personal branding relies on at least the following components:

Optimizing one’s social media profiles

Optimizing social media profiles covers the little details of what they should contain - and shouldn't. Make yourself findable and establish visibility online through aspects that are relevant for you personally and professionally.

In Employee Advocacy programs, employees get support for maintaining up-to-date and professional profiles. Getting into the language of social is also made easy with suggested messages to accompany social media posts.

Related: Tips for Building Your Online Personal Brand

Professional networking

Never underestimate the power of networking with the right people and brands. 87.2% of advocates report an expanded professional network on account of Employee Advocacy*. Networking should be based on shared interests and relevant content around your industry. 

Relevant content

Content that reflects the person’s professional interests and expertise lays the foundation for a solid personal brand. This goes beyond social media, but social media platforms are a great place to kickstart and maintain a personal content strategy.

Providing a feed of professional content to one's social media networks can be made easy with online tools and Employee Advocacy programs which provide readily-selected professional content for employees to share. Producing content of your own own is also an effective way to start building your thought leadership. 


The ability to weave individual brand components into influence is one of the most important aspects of personal branding, says Leadership Expert Mike Myatt. Influence can help you open important doors and reach personal goals, while staying true to your values. 

All the above-mentioned factors can help you establish influence among your networks and take your brand to the next level. The most important part about your brand, however, is making it matter to you.

*Understanding Employee Advocacy on Social Media by Hinge Research Institute and Social Media Today 

Find out more about personal branding through Employee Advocacy by downloading our free guide.

A Guide to Personal Brand through Employee Advocacy

Annika Rautakoura
January 13, 2017