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Valène Jouany

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Recent Posts

Providing High Value on Social Media – Interview with Norman Yeo

August 22, 2017 / by Valène Jouany

A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.


Building Personal Brands in the Age of Disruption – Interview with Tanvi Gautam

August 15, 2017 / by Valène Jouany

Our personal brand impacts the way we are perceived in the workplace, the interactions we have with experts, and our career development. The question is not whether we should have a personal brand anymore but how we should cultivate it.


Experts' Advice for Employees' Personal Branding

August 10, 2017 / by Valène Jouany

Experts advise companies to take an active role in employee development: helping employees build their personal brand can result in increased exposure and positive word of mouth, not to mention happier and more engaged employees.


Marketing with a Purpose - Interview with Matthew Lim

July 06, 2017 / by Valène Jouany

Mobile marketing, social apps, empowering employees on social media… Marketers are developing customer-centric and innovative strategies to drive engagement and deliver personalized experiences.


The Value of Ambassador Programs – Interview with Krishna De

June 27, 2017 / by Valène Jouany

Driving engagement on social media is a top priority for marketers: generating interactions with targeted audiences allows businesses to get higher visibility on search results, generate qualified leads, and build brand trust and loyalty.


Influencer Insights, Part 14: Alban Jarry

February 16, 2017 / by Valène Jouany

We continue our Influencer Insights series with Alban Jarry, renowned expert on digital transformation, social media and communication.