When employees struggle to find the information they need to meet their targets and develop their skills, it’s their motivation and happiness as well as the company’s performance that suffer.
YouTube has become a must to increase a company’s reach and brand awareness. We talked with Tara Hunt to get her best tips on building a YouTube Marketing strategy.
With 75 percent of B2B buyers being influenced by information found on social media and 67 percent of them relying on peer recommendations when making a final purchasing decision, social media has become a key channel for salespeople to find buyers and engage with them.
Twitter allows you to show off your expertise, to share best practices with your colleagues and other experts and to become a trustworthy brand ambassador. It also allows you to find new leads and create business opportunities.
With 313 million monthly active users and 500 million tweets sent per day, Twitter has become one of the top social media channels for showing off an expertise and growing an online authority. Ryan Foland, personal branding expert, communication keynote speaker and 3X TEDx alumni, shares his thoughts on Twitter, one of his favorite social media channel for building a unique personal brand:
Building a unique personal brand is a must-do to showcase your expertise and grow your thought leadership. Branding yourself is also beneficial to your company’s brand image, employer brand and online reputation.
Mitch Joel, President of the Global Digital Marketing Agency Mirum, broadcaster, blogger and professional speaker, gave us an interview on Content Marketing and Authenticity on Social Media.
It is challenging for a business to survive without investing in innovation in today’s globally competitive environment. Launching innovation initiatives is crucial for remaining competitive, improving product development, providing better customer service, and for retaining top talent.
A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.
Our personal brand impacts the way we are perceived in the workplace, the interactions we have with experts, and our career development. The question is not whether we should have a personal brand anymore but how we should cultivate it.