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Valène Jouany

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Recent Posts

How to Drive Innovation in the Workplace – Interview with Scott Bales

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It is challenging for a business to survive without investing in innovation in today’s globally competitive environment. Launching innovation initiatives is crucial for remaining competitive, improving product development, providing better customer service, and for retaining top talent.

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Providing High Value on Social Media – Interview with Norman Yeo

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A strong social media presence is essential for reaching key goals of increasing brand awareness, generating leads, and improving customer service. While brands are using similar tactics to develop their online reputation, marketers have to make a difference by exploring new methods and by creating innovative social media strategies.

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Building Personal Brands in the Age of Disruption – Interview with Tanvi Gautam

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Our personal brand impacts the way we are perceived in the workplace, the interactions we have with experts, and our career development. The question is not whether we should have a personal brand anymore but how we should cultivate it.

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Experts' Advice for Employees' Personal Branding

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Experts advise companies to take an active role in employee development: helping employees build their personal brand can result in increased exposure and positive word of mouth, not to mention happier and more engaged employees.

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Marketing with a Purpose - Interview with Matthew Lim

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Mobile marketing, social apps, empowering employees on social media… Marketers are developing customer-centric and innovative strategies to drive engagement and deliver personalized experiences.

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The Value of Ambassador Programs – Interview with Krishna De

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Driving engagement on social media is a top priority for marketers: generating interactions with targeted audiences allows businesses to get higher visibility on search results, generate qualified leads, and build brand trust and loyalty.

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Influencer Insights, Part 14: Alban Jarry

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We continue our Influencer Insights series with Alban Jarry, renowned expert on digital transformation, social media and communication.

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