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Recent Posts

Influencer Insights: Why Your Business Needs to be Human – Infographic

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Why should you invest in the human element of business? Influencers give their insights on why humanizing your brand is crucial.

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Smarp Welcomes New Commercial Director

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Smarp’s new commercial director will steer the commercial unit and implement the new strategy.

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4 Employee Engagement Articles You Need to Read

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We compiled a list of interesting employee engagement articles for you to read.

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The Employee Advocacy Blog: Highlights of 2016

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In 2016 we did numerous interviews with recognized experts, tapped into the state of Employee Advocacy, and delved deeper into how companies can leverage social media for marketing, sales and branding purposes. 

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Engaging Employees in a Knowledge-Based Economy

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We live in a knowledge-based economy, where intellect is capital. The need for knowledge, information and high skill levels is greater than ever. With information being freely available, the speed of change taking place is quick.

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Driving Content Marketing Through Employee Advocacy

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We believe in the power of individuals and content. With native advertising losing momentum and the digital landscape becoming more hectic, individuals now have the power to influence and educate others with the content they post.

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How to Succeed in Social Recruiting

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Let’s face it, everybody’s on social media these days. The most potential candidates probably already exist in your employees’ networks.

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How to Onboard Employees into Employee Advocacy with Sarah Goodall

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Smarp’s latest Smarp Talk took place on September 14th with Roope Heinilä and Sarah Goodall.

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3 Biggest Social Selling Mistakes and How to Avoid Them

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Social media is a must for brands today. Why? Well, 78% of Americans have at least one online social media profile. Beyond that, 71% of social media users are more willing to purchase a product from a business they follow online.

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5 Reasons Why Peer-generated Content Breeds Trust

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Individuals have the power to persuade their peers. This power can be increased, if testimonials are available for would-be customers about products and services from like-minded people.

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