In the era of information, we are facing a concerning paradox: our employees are both burdened with a heavy information overload and struggling with growing knowledge silos.
Organizations need to modernize their ways of communicating in order to stay competitive in an increasingly knowledge-driven business environment. With our new expansion, Smarp aims to become the de facto app to connect employees to the content they need to be successful in their work while empowering them to act as brand ambassadors for their employers.
Launching an Employee Advocacy program can be challenging in large enterprises, where content creation, curation, and distribution is often decentralized. In addition, large organizations also often work with content in multiple languages and cultures.
We started Smarp from my living room in February 2011 with the idea that companies using social media should not be focused on just their brand pages, but instead on the people who are shaping those brands.
With the release of iOS9 and its built-in ad blocker on Safari many users fell in love with the idea of adless content. Ad blockers rose to the top of the app store and users began adding them onto their computers as well as on mobile devices. Ad blockers not only remove ads from websites, but also improve performance as there is less content to load which is especially useful when you have a limited data plan on your phone.
Employee advocacy has long been mistaken for an initiative mostly for the benefit of the company when actually the main beneficiaries are the employees themselves. In order for an Employee Advocacy program to be effective, employees need to want to participate and see the value in their participation on a personal level.
We are asked time and again what type of content is good for our employee advocates to share. While there is no precise answer, we have come up with three simple questions to ask yourself to see if the content is suitable sharing.
Are you looking to launch a Employee Advocacy initiative in your company but having trouble convincing management? As you probably know, the first step in launching a successful employee advocacy program is selling the idea in your own company. If your management is not yet bought into the idea it might be a good idea simply explain with easy to understand numbers.