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Nicki Escudero

Expert at crafting an engaging brand story through news and features journalism and marketing copywriting. More than 14 years of publishing experience.
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Recent Posts

How to Use Content Marketing to Improve Your Business Branding

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Getting the word out about your business through content marketing is one of the most valuable ways to spend your time and marketing dollars.

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Why Content Marketing Should Be a Company-Wide Investment

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Content marketing should never be the job of just one person, or even one department. For content to truly have an impact on your audiences, you need a collaborative effort.

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How to Humanize Your Brand with Social Media

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Investing in the human element in business can make your brand more relatable and attractive.

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How to Allow Your Employees' Strengths to Shine at Work

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If you want to increase employee engagement in your business, focus on your team's strengths. 

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The 3 Biggest Mistakes You're Making in Employee Engagement

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What are you doing wrong with your attempts to engage employees? 

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3 Reasons to Support Your Employees' Personal Branding

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Encouraging and supporting your employees' personal branding has numerous benefits for the business and individuals alike. 

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How to Find Relevant Industry Content to Boost a Personal Brand

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If you want to become a credible leader in your industry and poise yourself for meaningful career growth, gaining and sharing expertise related to your field is crucial.

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3 Ways to Improve Your Personal Brand

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 Personal branding is a process of many steps. Here are some practical tips to make your personal brand your own.

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How to Build an Influencer Marketing Campaign that Matters

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As web users turn a blind eye to banner ads and scrolling sidebars – and ad blockers eliminate them completely – content that promotes your brand but seamlessly fits in with the user experience is today's most impactful form of marketing. 

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The Biggest Dos and Don'ts of Content Marketing

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Are you making some common mistakes in your content marketing efforts? With small, but effective changes you may reap more benefits from your content strategy. 

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