At this time of the year, I’ve usually written about my Employee Advocacy predictions for the next year. A year ago I predicted, for instance, that there would be more mobile than desktop users for Employee Advocacy, which held true for the most part as the mobile intranet use case became more commonplace.
What are the factors that determine whether an Employee Advocacy solution is easy to use? There are some key areas to consider.
We have been paving the way for Employee Advocacy for quite some time already. Nonetheless, we keep learning and discovering new best practices from discussions with our clients and other industry thought leaders each and every day. In this blog I would like to share with you the latest emerging trend and an interesting twist to engaging employees with Employee Advocacy: charity rewards.
Employee Advocacy, or in other words, encouraging your employees to share interesting professional content to their external social media networks, seems to be on everyone's lips.
Looking at the definition, it is pretty obvious that in order for employee advocacy to take off in your organization, you need content that employees want to share. So what if I told you how to know exactly what type of content your employees want to share?
Helping a client discover and get excited about something new is one of the best feelings you can get at work. A big part of my work is championing and introducing the concept of Employee Advocacy to people at events and meetings. The ensuing discussions often lead to content marketing and eventually to those rewarding eureka moments, so I thought I might as well highlight some of the most eye-opening realizations here.
Earned media is the holy grail of marketing. There’s nothing better than having a bunch of people voluntarily talk about your brand across social media. There’s also a huge difference between advertising on social media and getting people to actually talk.
When a person sends a status update, it goes straight into the news feed instead of the dreaded banner section, which the contemporary brain has learned to phase out. Companies can of course buy sponsored updates that appear in the news feeds, but they are ridiculously expensive with minimum CPC bids starting from as high as $3.35 on Linkedin for example! What’s more, updates from connections are generally regarded as 6 times more trustworthy than messages coming straight from the company.
Employee loyalty is dead. And no, this is not necessarily a bad thing. Long gone are the days recent graduates would dream of landing internships at companies and slowly moving up the corporate ladders until retiring after 40 years of faithful service. Today’s bright young minds want challenges and responsibility from day one.
Gameprovement is sometime referred as gamification 2.0, that includes real life rewards as employee engagement for their performance.
In my latest blog posts I've been focusing on the major ongoing shifts we're experimenting in employer branding such as the movement towards a more transparent and social way of doing business. I've also talked about how the term employer branding itself might be going out of style as some companies are starting to talk about and aim for culture branding, which means describing your employee experience as authentically as possible to attract and retain the most fitting talent.