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Mia Mäkipää

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Recent Posts

Is Your Employer Brand True?

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Is your employer brand an ambitious but obscure vision in the meeting room, or a reflection of the reality of your employees?

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How Shadow IT Threatens Your Internal Communications

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Shadow IT may threaten the efficiency of your internal communications. How can you ensure your employees stay aligned with your policies?

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Social Media Marketing and Social Selling in Post-GDPR World

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How can you fine-tune your social media marketing and social selling strategies to fill the gaps left in your prospect and lead pool after GDPR?

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GDPR, Marketing and Consent: Best Practices

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Here we cover the best practices regarding one of the most important changes GDPR brings about: the concept of gaining and reaffirming consent as well as offering the option to withdraw it.

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A Guide to a Good Recruitment Experience

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Recruitment processes are opportunities to grow your talent pool, improve your employer brand and find out what type of professionals your company attracts. How do you ensure a successful recruitment process for all candidates involved, including those who don't get employed by you?

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Surviving Organizational Change: How to Power Your Employees Through

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Digital services, technologies and workplaces are causing major changes in all types of workplaces. Managing your employees well and making sure they thrive amid fast-paced developments is vital to your success.

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GDPR, Social Media and Employee Advocacy: FAQ

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In this article, we tackle some of the most pressing GDPR questions regarding social media and Employee Advocacy.

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Improving Customer Experience With Employee Advocacy

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All companies should be thinking about the best way to improve their customer experience. Here we present the best ways an Employee Advocacy program can help you.

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Four Smart Steps to Identifying Your Brand Advocates

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According to Rob Fuggetta, brand advocates are worth at least 5 times more than an average customer - this is why brand advocates are worth their weight in gold. But how do you find your brand advocates?

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Identify and Engage Your Internal Influencers

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Being a person in a position of power does not automatically equal having the ear of your people. How can you recognize and leverage your internal influencers?

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