To be successful, your company needs to have complete buy-in from its own people.
Take a good, hard look at your current content marketing strategy. Who is responsible for developing and creating content for your business? Maybe it’s your marketing team, a marketing agency, a freelance content or copywriter, or maybe even YOU. You may find that you and your team struggle to find fresh, unique, and compelling content ideas, or you simply may not have the time for content creation at all.
Good salespeople listen and identify a prospective customer’s needs. Excellent salespeople take those needs and compose a story. Storytelling in sales connects the two parties, creates a relationship, establishes empathy, and builds a level of rapport that could not be built without a story being told.
Opting for a marketing automation tool is a big decision, but it pays off in the long run.
You've probably heard the saying “It takes a village to raise a child”. The same concept holds true in business, regarding the successful generation, development, and completion of a project.