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Ben Beck

Ben loves working at the intersection of technology, team building and marketing. Despite his near addiction to tech, teams and marketing, he also loves to get away from it all and spend time road cycling, and in the mountains hiking, rock-climbing and camping.
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Recent Posts

Winning Strategies for Social Recruiting

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Anyone who has helped to hire new employees knows how true the mantra is that the most important thing you'll do as a manager is to bring the right people on board.

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3 Key Reasons to Measure Social Sharing

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Social selling involves the business use of social media and related networks. It's one way that modern-day salespeople can interact with their sales prospects, establish a client base, and build customer loyalty.

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3 Ways to Boost Your Social Selling Skills

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How can you get in conversations with clients without being pushy? The trick is to make yourself approachable and make prospects come to you. 

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A Simple Guide for Mastering User-Generated Content

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Take a good, hard look at your current content marketing strategy. Who is responsible for developing and creating content for your business? Maybe it’s your marketing team, a marketing agency, a freelance content or copywriter, or maybe even YOU. You may find that you and your team struggle to find fresh, unique, and compelling content ideas, or you simply may not have the time for content creation at all.

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How to Leverage Storytelling for Sales

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Good salespeople listen and identify a prospective customer’s needs. Excellent salespeople take those needs and compose a story. Storytelling in sales connects the two parties, creates a relationship, establishes empathy, and builds a level of rapport that could not be built without a story being told.

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Marketing Automation Primer: Why You Need It & Choosing a Solution

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Opting for a marketing automation tool is a big decision, but it pays off in the long run.

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3 Power Tips: How to Build Strong Inter-Departmental Collaboration

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You've probably heard the saying “It takes a village to raise a child”. The same concept holds true in business, regarding the successful generation, development, and completion of a project.

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