Knowledge sharing should be a company policy and strategy, not sporadic.
Content is at the core of any communication strategy. Whether it is about external branding or aligning employees internally, content can inform, stir, and engage.
Employee Advocacy is often approached as a way to improve a brand’s attractiveness online and build a positive image. But Employee Advocacy can also be a way to deal with negative press and boost branding at a time when it’s more about damage control.
How can you find a brand voice that resonates with your audiences and reflects your company?