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Annika Rautakoura

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Recent Posts

Reasons Why an Employee Advocacy Program Fails

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What does it take for an Employee Advocacy program to take off? If it doesn’t, where is the fault?

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Who is Responsible for Employee Engagement?

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Employee engagement is not just the HR and management’s responsibility. It’s a joint effort.

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Where to Get Started with Internal Communication Goals

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What are the things for consider for setting internal communication goals? Measure, embed them into the overall strategy and invest in technology.

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Boosting Sales and Personal Brands on Social Media – Interview with Nicholas Lagersten

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Your prospects are already educating themselves on different solutions and experts, says Nicholas Lagersten. Salespeople should provide educational content on social to help buyers make informed decisions.

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Advocating for Thought Leadership

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Employee Advocacy and thought leadership often go hand in hand, as individuals build their personal brand and top of mind through the initiative.

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Knowledge Sharing Best Practices

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Knowledge sharing should be a company policy and strategy, not sporadic.

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How to Make Social Selling a Company-Wide Effort

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A single sales department will only get you so far. When you have an entire staff of people socially connected and familiar with your company’s strengths, you can do wonders for your sales.  

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The Benefits of Employee Advocacy for B2B and B2C

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Employee Advocacy is an approach companies of all sizes and industries can implement to boost their cross-departmental efforts.

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How Social Advocacy Reduces Hierarchy at Work

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Brand ambassador programs can bring the company closer together, while allowing for better communication to take place, both externally and internally.

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Why Your Organization Should Have an Internal Content Hub

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Content is at the core of any communication strategy. Whether it is about external branding or aligning employees internally, content can inform, stir, and engage.

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