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Annika Rautakoura

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Recent Posts

Knowledge Sharing Best Practices

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Knowledge sharing should be a company policy and strategy, not sporadic.

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How to Make Social Selling a Company-Wide Effort

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A single sales department will only get you so far. When you have an entire staff of people socially connected and familiar with your company’s strengths, you can do wonders for your sales.  

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The Benefits of Employee Advocacy for B2B and B2C

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Employee Advocacy is an approach companies of all sizes and industries can implement to boost their cross-departmental efforts.

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How Social Advocacy Reduces Hierarchy at Work

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Brand ambassador programs can bring the company closer together, while allowing for better communication to take place, both externally and internally.

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Why Your Organization Should Have an Internal Content Hub

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Content is at the core of any communication strategy. Whether it is about external branding or aligning employees internally, content can inform, stir, and engage.

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Tackling Crisis Communication with Employee Advocacy

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Employee Advocacy is often approached as a way to improve a brand’s attractiveness online and build a positive image. But Employee Advocacy can also be a way to deal with negative press and boost branding at a time when it’s more about damage control.

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Find and Leverage Your Brand Voice on Social Media

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How can you find a brand voice that resonates with your audiences and reflects your company?

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Storytelling Best Practices

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Stories are what people can connect with and share with each other. They present a way to reflect the human aspect of your brand.

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Using Internal Marketing for Employee Engagement

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Internal marketing is just as important as external marketing when it comes to motivating and engaging employees into the company and their work.

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Employee Advocacy Around the Globe: Anne Frost

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Your employees are already communicating and posting on social media. You’re just not measuring or watching it, says Anne Frost.

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