In the modern digital age, talent acquisition has become a highly competitive exercise.
It wasn’t long ago when HR Managers used the services of recruitment agencies to hire candidates. But the game of luring top talents is completely transformed today. Using traditional techniques might leave companies struggling to fill vacant positions because most suitable candidates are looking beyond generic job boards.
The increasing technological climate with evolving digital disruption requires organizations to utilize an advanced approach for an effective hiring process.
Job seekers are extremely tech-savvy and have better resources for accessing key employment information. Thus, employers and HR professionals need to use every innovative strategy they can to identify, attract, and impress the best candidates possible.
Here are 5 best practices for attracting top talents in the age of digital disruption:
1. Leveraging Existing Employees’ Experiences
Employee advocacy is very crucial for branding, marketing, and advertising. The same logic goes to recruitment efforts as well. Being one of the greatest assets of any organization, employees can be a powerful force for attracting the right talents. They humanize the brand all while extending the reach of job openings.
Anything employers say about their brands might be received with a perception of bias from candidates. Employees, on the other hand, are less likely to have that perceived pitch. So it’s pertinent for recruiters to find ways to effectively empower their current employees so that they can share their unfiltered experience.
Today’s digital age is marked by the unprecedented rise of the social media landscape that has opened up a world of advocacy opportunities. To effectively leverage the experiences of employees, the HR department can play an important role in tying strings for systematic engagement.
Read Also: How to Make Social Recruiting a Company-Wide Effort
There are many activities that can be used under employee advocacy programs. For example, creating testimonial videos and case studies, posting pictures taken during team building activities, and writing tweets regarding employee satisfaction as well as career advancement opportunities. Employees can use an internal content hub to communicate and share their knowledge within their own networks. Thus, turning best-performing employees into brand ambassadors will raise awareness about the company.
2. Creating a Company Culture to Captivate Talents
In terms of recruiting best talents, technology can help businesses to distinguish themselves from competition. They need to take serious steps to build or enhance their organizational culture and become a talent magnet.
According to a report provided by Gallup’s State of the American Workforce, only 33% of American workers are engaged at work. This clearly necessitates employers to beef up their efforts for job satisfaction as well as creating an employee-centric culture.
The following tips will go a long way in building an ideal company culture:
- Practicing transparent leadership
- Appreciating employee efforts
- Treating everyone with fairness and respect
- Encouraging the culture of collaboration, communication, and engagement
- Building positive workplace relationships
- Encouraging innovation in the workplace
3. Building a Great Employer Brand on Social Media
Social media has emerged as a powerful medium and became highly popular in a short span of time, and it can be used as a potent recruitment tool.
Social networking sites like LinkedIn, Facebook, Twitter and a handful of others offer recruiters a tremendous opportunity to connect with high potential candidates.
According to a survey conducted by LinkedIn, 75% of candidates research a company’s reputation before applying for the job opening. Hence it's essential for businesses to do their best in keeping their social media profiles top-notch and encourage employees to share their own experiences. That way they increase the company's reach and credibility all while building their personal brand by initiating meaningful conversations.
Related: Jörgen Sundberg on How to Build a Great Employer Brand on Social Media
4. AI Can Make Recruitment More Efficient
The recent advancements in artificial intelligence (AI) have opened up the floodgates of opportunities and applications.
In this digital age, AI can help recruiters find the best talents faster and more effectively. It can level the playing field with solutions for every stage of the recruitment funnel. According to a recent survey, AI-powered hiring initiatives are helping companies in achieving an 18% increase in revenue. 63 percent of HR professionals said that AI has already changed the recruitment process.
5. Education Outreach
Another powerful recruitment strategy in the digital era for employers and HR directors is education outreach. Many companies have started creating apprenticeship programs to attract young talent who are developing technological skills in schools and colleges. These apprenticeship programs can provide an excellent route to the best talents to enter the industries and start their careers. In this regard, Lockheed Martin STEM (Advancing Science, Technology, Engineering, and Mathematics) program is a case in point.
The education outreach approach can provide apprentices with excellent opportunities to develop and demonstrate their belief in themselves. It will not only motivate them to keep working hard but retain them for a longer period.
In the current digital landscape, one of the biggest challenges for businesses is to acquire and retain top talents. HR teams have to build a positive employer brand and empower their employees on social media to make a proactive outreach for hiring the most suitable candidates.
Are you interested in learning more about talent attraction in the digital age? Feel free to download our ebook "How to Succeed in Social Recruiting with Employee Advocacy" below: