Social recruiting is sweeping the recruitment industry, and companies must find agile ways to find the applicants they’re looking for, even if they’re not looking for them.
The importance of online communication for employer branding has not gone unnoticed, with companies expecting a 72% increase in their investments in social network channels. However, a large share of recruiters are still not leveraging the full potential of social media for recruiting purposes.
Becoming a specialist recruiter means building talent communities, creating an employer brand and leveraging content marketing, says Greg Savage, recruiting expert and keynote speaker.
Here are three facts about social recruiting you perhaps weren’t aware of.
Related: How to Succeed in Social Recruiting
1) Reviews by employees and former employees are considered to be more reliable sources of information than awards the company has received for excellent human resource practices. (Glassdoor)
Employees are the first-hand testimonial of what it’s like to work for a company. A glossy career site won’t weigh much if a prospective applicant’s personal acquaintance told them they had the worst three years working for the company.
2) 69% of US professionals admit that they wouldn’t take a job at a company with a bad reputation, even if unemployed. (Jobvite)
The importance of maintaining a positive employer brand has become increasingly important, with both negative and positive information being easily accessible. Companies can’t control all press around them, but they can invest in their employees and the content they send out online.
3) 67% of active job seekers are using Facebook in their job search (Jobvite).
Social media channels have come a long way from simple networking sites to places where applicants can find companies’ recruiting campaigns and read reviews of the brand. Facebook is a way for companies to make themselves findable and convince prospective applicants with material that showcases the company well.
Find out how to kick-start your social recruiting efforts with Employee Advocacy by downloading our free guide below.