If you have selected one spokesperson for your company to spread out your brand vision and work as your Market Influencer, you might be missing out on effective ways to reach and engage your audience with your brand.
By some estimates, word of mouth marketing drives $6 trillion in consumer spending each year. What does that mean for you, as a brand? The average consumer doesn't trust brands, they trust their friends, their families, and sometimes even strangers on the internet.
Are you an active Instagram user? Now is the time when you have the highest chance to rock the platform by leveraging its features and taking the right smart steps.
Using Analytics to measure your Employee Advocacy program offers valuable insights into where you should focus your energy when it comes to your content, engagement, social media platforms and ROI. By using UTM parameters you can find several ways to track and measure your progress.
To succeed in your B2B Social Media Marketing, you need to be strategic about what you share on social media, how you share it, and what platforms you choose.
When was the last time you reviewed your corporate internal communications strategy?
How to step out of the traditional storytelling format and modernize the methodology to fit your social media strategy?
To be successful, your company needs to have complete buy-in from its own people.
In the era of information, we are facing a concerning paradox: our employees are both burdened with a heavy information overload and struggling with growing knowledge silos.