The Employee Advocacy Blog

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5 Social Media Marketing Tactics to Increase Brand Awareness

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Are you struggling to establish brand awareness using social media marketing? In this blog post, we go over five best practices to optimize your brand’s online presence.

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The Importance of Knowing Your Employees

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To make your business successful, it is extremely important that you know your customers well.

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Tim Hughes on Social Selling Best Practices to Grow a Business

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To create sales opportunities, you may prefer to proactively engage your B2B prospects on social media rather than cold calling them.

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5 Ways Employee Advocacy Can Boost Your Marketing Strategy

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Motivated and engaged employees are your greatest assets. They believe in your product and they have a full understanding of the company culture and vision.

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Improving Employee Effectiveness With an Open Workplace Communication

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Have you ever calculated the amount of wasted resources that come with ineffective employees? Employee effectiveness is an important business performance indicator, that is very closely tied to workplace communication.

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Talent Acquisition Strategy Checklist

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A well-planned and executed talent acquisition strategy helps you attract the best talent, and brings you closer to business success.

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Andrew Spence on Helping Employees Find Meaning at Work

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Finding a purpose at work is often cited as one of the main motivations for joining a company. For example, a survey conducted with LinkedIn members has revealed that 74% of candidates want a job “where they feel like their job matters".

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Why Employees Aren't Sharing Their Information

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Do you suffer from information silos and lack of a communication flow in your organization? As our working life is becoming a knowledge economy, sharing and gaining the right information at the right time is the key to business success.

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A Guide to Optimizing your LinkedIn Profile for 2019

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Looking to be found or find new talents yourself? Go to LinkedIn. Looking for new customers, partners or investors? Go to LinkedIn. Looking to expand your networks and polish your personal brand? You guessed it, go to LinkedIn.

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Jörgen Sundberg on How to Build a Great Employer Brand on Social Media

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A recent survey released by CareerBuilder shows that according to recruiters, hiring the wrong talent for a position costs nearly $17,000 on average. This is one of the main reasons why all companies should invest in an employer branding strategy that allows them to find the best talent.

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