MuleSoft has used Smarp as an influencer tool – engaging its employees and those connected with them on social media.
Whether you’re in marketing, recruiting or sales, social media platforms can definitely work in your favor. Social media is a crucial part of a digital strategy in any industry, and its role is growing exponentially.
The key to any successful social selling strategy is how you interact with your leads on social media. Social selling is defined as the use of social media to directly engage with prospects. Direct engagement should be providing highly relevant content to prospects and answering their questions.
Buyers are online, and they’re on social media. And in this ever-evolving landscape of technology, sales organizations need to find ways to keep up.
Good salespeople listen and identify a prospective customer’s needs. Excellent salespeople take those needs and compose a story. Storytelling in sales connects the two parties, creates a relationship, establishes empathy, and builds a level of rapport that could not be built without a story being told.
Social media is a must for brands today. Why? Well, 78% of Americans have at least one online social media profile. Beyond that, 71% of social media users are more willing to purchase a product from a business they follow online.
Spreading content can sometimes be more challenging than producing it. Yekemi Otaru from LR Senergy, part of the larger Lloyd’s Register Group, explains why the energy industry company chose Smarp.