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The Employee Advocacy Blog

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Case Study: MuleSoft – Social Selling through Thought Leadership

March 03, 2017 / by Annika Rautakoura

MuleSoft has used Smarp as an influencer tool – engaging its employees and those connected with them on social media.


Employee Advocacy as a Social Selling Tool

March 02, 2017 / by Emilie Calmettes

Social selling is sales through relevance and content. It’s about marketing to prospects just what they need.


10 Engaging Social Media Facts for Professionals - Infographic

February 23, 2017 / by Orsolya Harkai

Whether you’re in marketing, recruiting or sales, social media platforms can definitely work in your favor. Social media is a crucial part of a digital strategy in any industry, and its role is growing exponentially.


How to Scale Your Social Selling Strategy

February 10, 2017 / by Mark Schenker

The key to any successful social selling strategy is how you interact with your leads on social media. Social selling is defined as the use of social media to directly engage with prospects. Direct engagement should be providing highly relevant content to prospects and answering their questions.


3 Savvy Ways to Level Up Your Social Selling with Content

January 03, 2017 / by Britt Skrabanek

Buyers are online, and they’re on social media. And in this ever-evolving landscape of technology, sales organizations need to find ways to keep up.


Influencer Insights, Part 9: Tim Hughes

November 17, 2016 / by Annika Rautakoura

The sales landscape has changed significantly, says Tim Hughes, and companies must keep up with the times. Companies must be present for customers to find and provide content that is educational. 


How to Leverage Storytelling for Sales

November 15, 2016 / by Ben Beck

Good salespeople listen and identify a prospective customer’s needs. Excellent salespeople take those needs and compose a story. Storytelling in sales connects the two parties, creates a relationship, establishes empathy, and builds a level of rapport that could not be built without a story being told.


3 Biggest Social Selling Mistakes and How to Avoid Them

September 01, 2016 / by Smarp

Social media is a must for brands today. Why? Well, 78% of Americans have at least one online social media profile. Beyond that, 71% of social media users are more willing to purchase a product from a business they follow online.


Case Study: LR Senergy – When Technical Goes Social

July 28, 2016 / by Annika Rautakoura

Spreading content can sometimes be more challenging than producing it. Yekemi Otaru from LR Senergy, part of the larger Lloyd’s Register Group, explains why the energy industry company chose Smarp.


How to Succeed in Social Selling

June 28, 2016 / by Smarp

Social selling can no longer be ignored in today’s sales techniques. Leveraging social media channels is a must for improving reach, communicating with leads, and inserting a more personal touch to selling.