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The Employee Advocacy Blog

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Tips For Combining Personal & Professional on Social Media

January 19, 2017 / by Orsolya Harkai

Social networking is a significant part of our daily lives. You should decide how to best use social media for personal and professional purposes.


Influencer Insights, Part 11: Tamara McCleary

January 17, 2017 / by Perry Betts

Trust and meaningful connection are imperative elements in social strategy, explains Tamara McCleary. When it comes to conversions, popularity and follower metrics are inferior to valuable input and being a part of a larger conversation.


Building Personal Brands through Employee Advocacy

January 13, 2017 / by Annika Rautakoura

Personal branding is more important than ever, with social media spreading information like wildfire and recruiters resorting to social media channels to find candidates.


A Simple Guide for Mastering User-Generated Content

January 12, 2017 / by Ben Beck

Take a good, hard look at your current content marketing strategy. Who is responsible for developing and creating content for your business? Maybe it’s your marketing team, a marketing agency, a freelance content or copywriter, or maybe even YOU. You may find that you and your team struggle to find fresh, unique, and compelling content ideas, or you simply may not have the time for content creation at all.


The Basics of Content Marketing: LinkedIn

December 09, 2016 / by Brittany Berger

Do any members of your target audience wake up on weekdays and head into an office job? Probably. If so, your company can benefit from LinkedIn, the business-oriented networking site with more than 106 million active users.


Content Marketing Predictions for 2017

December 02, 2016 / by Annika Rautakoura

The digital marketing landscape has truly been reshaped in recent years, which means more and more turbulence for content marketers in the years to come.


How to Be Authentic on Social Media

December 01, 2016 / by Elna Cain

You've probably heard you need to show a bit of yourself on social media if you want your business to be successful, right?


Driving Content Marketing Through Employee Advocacy

November 29, 2016 / by Smarp

We believe in the power of individuals and content. With native advertising losing momentum and the digital landscape becoming more hectic, individuals now have the power to influence and educate others with the content they post.


Top Things to Consider for Employee Advocacy Ease of Use

November 24, 2016 / by Mikael Lauharanta

What are the factors that determine whether an Employee Advocacy solution is easy to use? There are some key areas to consider.


Professionals' Online ABC - Infographic

November 22, 2016 / by Smarp

Your online reputation matters. The good news is, there is a whole lot you can do, with little effort, to optimize your social media presence.