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The Employee Advocacy Blog

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The Beautiful Mind of an Employee Advocate

February 04, 2016 / by Markus Linden

The customer is the king, serve him well. Understanding and listening to your customers is or at least should be one of the integral functions for businesses. It is vital to know what you look like through your customers’ eyes. We asked our customers how they experience using Smarp and how they feel about advocating for the brands they represent. The truth is out there, go figure it out!


Smarp recognized in Netexplo 100 2016

January 26, 2016 / by Smarp

Now in its 9th year, the Netexplo 100 recognizes the most significant and promising digital projects around the world. Previous award winning projects include highly innovative projects such as Slack, Layar, and Wordlens.


Taking The Next Step in Inspiring All Professionals to Become Influencers

December 14, 2015 / by Roope Heinilä

We started Smarp from my living room in February 2011 with the idea that companies using social media should not be focused on just their brand pages, but instead on the people who are shaping those brands.


The Future of Employee Communications is on Mobile

September 17, 2015 / by Markus Linden

Mobile overtaking the desktop usage has been a hot topic during the past years, and not without a reason. Today, people want to stay connected and have access to information, no matter the location. A recent study by comScore demonstrates that today more than half of the digital media consumption takes place in mobile apps. According to the study, 52% of the time spent on digital media is through mobile apps over desktop usage and mobile web surfing.


Smarp Accepted into TEKES Young Innovative Growth (YIC) Companies Program

November 04, 2014 / by Roope Heinilä

We are super excited to have been accepted into the highly regarded TEKES YIC program for innovative high growth companies. Success stories such as Supercell and DealDash have completed the same program, which has helped them become the international success stories they are today.

Smarp is already a well-recognized industry leader in Employee Advocacy with the most dynamic platform that scales to the needs of both global enterprises and small businesses. Acceptance into the program grants Smarp with more funding and resources to accelerate growth and expand into new markets.


Smarp's CEO Will be Interviewed Live on BBC World News Tue Oct 28th 15.45 (GMT)

October 27, 2014 / by Markus Linden

BBC World News will do a live interview and discussion with SmarpShare CEO Roope Heinilä during their broadcast at 15:45 GMT (17:45 Finnish time). BBC World News is BBC’s flagship news broadcast reaching over 74 million viewers in over 200 countries weekly. This is not to be missed if you are interested in Employee Advocacy!


Employee Advocacy Breakfast with LinkedIn London Thu Oct 23rd

October 15, 2014 / by Markus Linden

Food for Thought

While breakfast might be the most important meal of the day, Employee Advocacy is the most important mega trend every self-respecting marketing and communications professional has to be aware of.

Did you know, for example, that the network of your employees on social media is usually 15 times bigger than your company’s combined social media following? Understanding and acting on this is at the heart of Employee Advocacy.


Smarp wins Arctic15!

May 30, 2014 / by Roope Heinilä

Smarp was elected the winner of the prestigious Arctic15start-up conference pitching competition. Past winners of the competition include some of the most successful start-ups from the region such as Kiosked, Holvi, Transfluent, Infogr.am, Ovelin, and Pipedrive.


Social Media Agency Dingle and Smarp Form Strategic Partnership

May 14, 2014 / by Roope Heinilä

Recently chosen as a Red Herring top 100 Europe finalist, the Helsinki based Software-as-a-Service provider Smarp and the leading Nordic social media agency Dingle have announced a new commercial partnership that will allow Dingle to distribute and offer Smarp’s SmarpShare product to their clients.


Why You Shouldn’t Ignore Non-US Social Media Platforms

January 22, 2014 / by Roope Heinilä

Most large companies today operate globally with operations and employees in multiple continents. To be effective globally, they need to be present on regional social media networks as many countries still have a higher user penetration on these platforms than on mainstream western social media networks.

However, their social media presence is often misaligned and restricted due to a lack of universal management tools as most social media management platforms only support mainstream western social media networks such as Twitter, Facebook, and LinkedIn.