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The Employee Advocacy Blog

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Influencer Insights, Part 5: Jeff Bullas

September 27, 2016 / by Perry Betts

First stick to what works and make sure that the basics are covered, believes Jeff Bullas. Experimenting with other media platforms and multi-channel marketing will help ensure you reach the broadest audience.


Influencer Insights, Part 4: Sam Hurley

September 20, 2016 / by Perry Betts

Relationships are the lifeblood of successful business, a belief that Sam Hurley has lived by. Building connections and enhancing a personal brand also helps advance the reach of the employer.


How to Overcome Employees' Top 3 Personal Branding Mistakes

September 15, 2016 / by Hanna Takala

According to Kredible Research’s 16 Employee Advocacy Statistics, 53 % of decision-makers have eliminated a vendor they have been considering, based on online information they did or did not find about an employee.


Influencer Insights, Part 3: John Rampton

September 13, 2016 / by Annika Rautakoura

Online branding and building connections are what drive companies to success, says startup enthusiast John Rampton.


Influencer Insights, Part 1: Mark Schaefer

August 30, 2016 / by Annika Rautakoura

We live in a time when power is shifting towards individuals, Mark Schaefer believes. The function of content is also in flux, and many companies must re-evaluate the notion of chasing cold leads as a business objective.


Tips for Building Your Online Personal Brand

April 21, 2016 / by Annika Rautakoura

Whether you take note of it or not, branding in the era of quick information is becoming increasingly personal. Personal branding is both a lifestyle and a strategy – it is systematically establishing yourself as a certain kind of brand.  


Taking The Next Step in Inspiring All Professionals to Become Influencers

December 14, 2015 / by Roope Heinilä

We started Smarp from my living room in February 2011 with the idea that companies using social media should not be focused on just their brand pages, but instead on the people who are shaping those brands.


Meet Heini Jokinen – a Communications Officer, a Recruiter and an Employee Advocate

August 06, 2015 / by Katriina Maanoja

Heini Jokinen works as a Communications Officer in a Finnish recruiting company Opteam. On a cloudy Wednesday afternoon, we had a chat about Employee Advocacy, recruitment, and social media in general.


We Are All Marketers - Embrace it!

April 28, 2015 / by Veera Pyhäjärvi

In today’s increasingly connected world we all have the opportunity to spread messages to large audiences in a blink of an eye. Furthermore, we have the power to give the messages a face, and make them appear more trustworthy and powerful to our audiences. Indeed, we are all marketers!


Social Selling Part 2 - Your Personal Brand Matters

May 27, 2013 / by Tommi Huovinen

Last time I wrote about the importance of social selling. This time I’d like to show how you can leverage social selling principles to perform better.