First stick to what works and make sure that the basics are covered, believes Jeff Bullas. Experimenting with other media platforms and multi-channel marketing will help ensure you reach the broadest audience.
According to Kredible Research’s 16 Employee Advocacy Statistics, 53 % of decision-makers have eliminated a vendor they have been considering, based on online information they did or did not find about an employee.
We started Smarp from my living room in February 2011 with the idea that companies using social media should not be focused on just their brand pages, but instead on the people who are shaping those brands.
Heini Jokinen works as a Communications Officer in a Finnish recruiting company Opteam. On a cloudy Wednesday afternoon, we had a chat about Employee Advocacy, recruitment, and social media in general.
In today’s increasingly connected world we all have the opportunity to spread messages to large audiences in a blink of an eye. Furthermore, we have the power to give the messages a face, and make them appear more trustworthy and powerful to our audiences. Indeed, we are all marketers!
Last time I wrote about the importance of social selling. This time I’d like to show how you can leverage social selling principles to perform better.