<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=1564234283824794&amp;ev=PixelInitialized">

The Employee Advocacy Blog

Stay ahead of the #EmployeeAdvocacy curve. Subscribe to our blog.

Case Study: Opteam – Advocating for Talent

June 21, 2016 / by Annika Rautakoura

How can a staffing company benefit from Employee Advocacy? Opteam’s HRD Jarno Kujanpää talks Smarp with us.  


Ambassadors of the Digital Age  – Why the City of Vantaa chose Employee Advocacy

May 19, 2016 / by Annika Rautakoura

The City of Vantaa’s primary Smarp program admins discuss their practices and plans for their Employee Advocacy program. Vantaa acts as a pioneer in digitalization, which works well with their goals for social media advocacy.


All Businesses Are Human: Adopting Social Media as a Corporate Culture

April 14, 2016 / by Jose Manuel Arrias Zuleta

It is no surprise that people’s opinions carry more weight than the brand’s these days. Looking back at some of the scandals big companies have suffered lately, the importance of social media as a fast way to start a discussion, exchange opinions, and spread information has become all too clear. Simultaneously, the positive effects of social media have shown tremendous potential for companies looking to make their brands more human.


Shep Hyken's "Golden Rule of Employee Advocacy"

March 07, 2016 / by Jose Manuel Arrias Zuleta

Sometimes we are caught in a moment where we are forced to face two options: doing the right thing or doing what we’re told to. For Shep Hyken, doing the right thing led him to find his true passion in helping people.


Anna Sabryan - How Employee Advocacy Became a Special Term of The Century

February 25, 2016 / by Jose Manuel Arrias Zuleta

As human beings, and also as it is stated by Maslow's Pyramid, one of the most basic needs of humankind is self-realization. To be able to find our purpose and passion for something that makes us so excited, that it awakens our inner peace, happiness and harmony.



Resident Advocacy Takes Brand Advocacy a Step Further

November 25, 2015 / by Katriina Maanoja

Brand advocacy isn’t meant for companies only. Recently, many non-profits and governmental organizations have realized that they can equally benefit from it. These organizations see the need to address their audiences in a new way and want to engage employees to do that.


From Branded Channels to Employee Advocacy - Interviewing Sarah Goodall

October 28, 2015 / by Katriina Maanoja

Sarah Goodall is a former SAP marketing executive and the founder of Tribal impact – the Employee Advocacy consultancy operating in UK & Europe. She is an international marketing professional with over 20+ years’ experience in the technology B2B sector including both software and hardware. During the last seven years, she has been focusing on social media marketing and inbound.


Meet Heini Jokinen – a Communications Officer, a Recruiter and an Employee Advocate

August 06, 2015 / by Katriina Maanoja

Heini Jokinen works as a Communications Officer in a Finnish recruiting company Opteam. On a cloudy Wednesday afternoon, we had a chat about Employee Advocacy, recruitment, and social media in general.


Together We Can Do It - An Interview with Timo Lehmus, YIT Employee Advocate

July 07, 2015 / by Katriina Maanoja

Construction business might not be seen as a forerunner on social media, but multinational construction company YIT has proven that things can be different. The company has been into Employee Advocacy for over a year now.