How can a staffing company benefit from Employee Advocacy? Opteam’s HRD Jarno Kujanpää talks Smarp with us.
The City of Vantaa’s primary Smarp program admins discuss their practices and plans for their Employee Advocacy program. Vantaa acts as a pioneer in digitalization, which works well with their goals for social media advocacy.
It is no surprise that people’s opinions carry more weight than the brand’s these days. Looking back at some of the scandals big companies have suffered lately, the importance of social media as a fast way to start a discussion, exchange opinions, and spread information has become all too clear. Simultaneously, the positive effects of social media have shown tremendous potential for companies looking to make their brands more human.
As human beings, and also as it is stated by Maslow's Pyramid, one of the most basic needs of humankind is self-realization. To be able to find our purpose and passion for something that makes us so excited, that it awakens our inner peace, happiness and harmony.
Brand advocacy isn’t meant for companies only. Recently, many non-profits and governmental organizations have realized that they can equally benefit from it. These organizations see the need to address their audiences in a new way and want to engage employees to do that.
Sarah Goodall is a former SAP marketing executive and the founder of Tribal impact – the Employee Advocacy consultancy operating in UK & Europe. She is an international marketing professional with over 20+ years’ experience in the technology B2B sector including both software and hardware. During the last seven years, she has been focusing on social media marketing and inbound.
Heini Jokinen works as a Communications Officer in a Finnish recruiting company Opteam. On a cloudy Wednesday afternoon, we had a chat about Employee Advocacy, recruitment, and social media in general.
Construction business might not be seen as a forerunner on social media, but multinational construction company YIT has proven that things can be different. The company has been into Employee Advocacy for over a year now.