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The Employee Advocacy Blog

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4 Things to Consider for an Internal Communication Strategy

January 06, 2017 / by Annika Rautakoura

Internal communication is crucial to any company culture. Solid communication supports business, helps to see through shared company objectives, and boosts employees’ well-being at work.


How to Build an Influencer Marketing Campaign that Matters

January 05, 2017 / by Nicki Escudero

As web users turn a blind eye to banner ads and scrolling sidebars – and ad blockers eliminate them completely – content that promotes your brand but seamlessly fits in with the user experience is today's most impactful form of marketing. 


3 Savvy Ways to Level Up Your Social Selling with Content

January 03, 2017 / by Britt Skrabanek

Buyers are online, and they’re on social media. And in this ever-evolving landscape of technology, sales organizations need to find ways to keep up.


Effective Internal Communication Relies on Company Culture

December 29, 2016 / by Kelsey Jones

Good internal communication should not be taken for granted – it requires effort on both sides. Investing in a good company culture can have wondrous short- and long-term effects for business. A solid company culture relies on internal communication – and vice versa.


3 Bold Employee Advocacy Predictions for 2017

December 23, 2016 / by Mikael Lauharanta

The year 2016 is almost in the books so it’s time to see if the predictions I made last year were even close, and of course, look into the good old crystal ball again.


Smarp's 2016 in Review

December 22, 2016 / by Roope Heinilä

2016 has been a year of growth and evolution for Smarp. We have made some major additions to our team, and the product has seen hundreds of new features and upgrades.


Smarp Receives Best Culture to Perform Award

December 20, 2016 / by Mikko Koskinen

We are very proud to inform that Smarp has been awarded with the Best Culture to Perform Award by Itim International. This is a great honor and one that helps us to measure the way we implement our culture into everyday work even better.


How to Improve Employee Advocacy With A Better Work Experience

December 16, 2016 / by Hanna Takala

I recently presented the benefits of Employee Advocacy to the managers of The Social Insurance Institution of Finland at their social media kickoff event. I concentrated on how employees using social media during work hours can benefit the team and overall work experience.


Employee Advocacy Myths Revisited

December 13, 2016 / by Annika Rautakoura

Employee Advocacy relies on organizations and their employees making the most out of their social media presence for branding and communication purposes. It is an initiative that requires some social maturity and a shared brand vision. However, there are some myths out there that brands have about Employee Advocacy; how it works and what the program means for the employer and employees.


Solving Employees' Content Creation Challenges with Employee Advocacy

December 08, 2016 / by Markus Linden

The volume of content is increasing exponentially. Reportedly, 73% of B2B marketers are producing more content than they did a year ago (Content Marketing Institute). With over 2 million blog posts published every day (MarketingProfs), standing out from the crowd is getting more and more difficult.