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The Employee Advocacy Blog

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3 Bold Employee Advocacy Predictions for 2017

December 23, 2016 / by Mikael Lauharanta

The year 2016 is almost in the books so it’s time to see if the predictions I made last year were even close, and of course, look into the good old crystal ball again.


Content Marketing Predictions for 2017

December 02, 2016 / by Annika Rautakoura

The digital marketing landscape has truly been reshaped in recent years, which means more and more turbulence for content marketers in the years to come.


How to Be Authentic on Social Media

December 01, 2016 / by Elna Cain

You've probably heard you need to show a bit of yourself on social media if you want your business to be successful, right?


Driving Content Marketing Through Employee Advocacy

November 29, 2016 / by Smarp

We believe in the power of individuals and content. With native advertising losing momentum and the digital landscape becoming more hectic, individuals now have the power to influence and educate others with the content they post.


Influencer Insights, Part 9: Tim Hughes

November 17, 2016 / by Annika Rautakoura

The sales landscape has changed significantly, says Tim Hughes, and companies must keep up with the times. Companies must be present for customers to find and provide content that is educational. 


Influencer Insights, Part 8: Andrew Grill

November 14, 2016 / by Annika Rautakoura

We chatted with Digital Eminence Practitioner and social business thought leader Andrew Grill about how social media has been around for thousands of years, how companies approach Employee Advocacy and how they can make use of their most eminent employees.


Marketing Automation Primer: Why You Need It & Choosing a Solution

October 31, 2016 / by Ben Beck

Opting for a marketing automation tool is a big decision, but it pays off in the long run.


Influencer Insights, Part 7: Juntae DeLane

October 11, 2016 / by Perry Betts

Building successful digital branding is about work-life integration. Some think they should separate personal and professional lives on social media but they’re wrong.


Influencer Insights, Part 5: Jeff Bullas

September 27, 2016 / by Perry Betts

First stick to what works and make sure that the basics are covered, believes Jeff Bullas. Experimenting with other media platforms and multi-channel marketing will help ensure you reach the broadest audience.


Influencer Insights, Part 4: Sam Hurley

September 20, 2016 / by Perry Betts

Relationships are the lifeblood of successful business, a belief that Sam Hurley has lived by. Building connections and enhancing a personal brand also helps advance the reach of the employer.