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The Employee Advocacy Blog

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How to Turn Your (Awesome) Content Idea Into Several

October 27, 2016 / by Annika Rautakoura

“Never settle for the first draft” is something that skilled content creators know to be true. You shouldn’t settle for the first idea that comes your way, either. Ideas are diamonds to be polished, and they will only shine after the right amount of planning and optimizing. Oh, and eliminating the waste.


How Content Marketing and PR Go Hand in Hand

October 26, 2016 / by Perry Betts

Public Relations and content marketing are complimentary roles working towards the same goal. They work independently but are most effective when collaborative. Content needs eyes, and these eyes need great content to read.


The Basics of Content Marketing: Twitter

October 25, 2016 / by Brittany Berger

To content marketers, Twitter presents a unique challenge. We love creating content - lots of it. And Twitter only lets us post a little bit at a time.


The Basics of Content Marketing: Facebook

September 08, 2016 / by Brittany Berger

Lots of marketers want to believe Facebook marketing is dead. With new networks popping up constantly, email marketing being more effective than ever, and organic Facebook reach getting smaller and smaller, what's the point? 


Why Storytelling is the Heart of Content Marketing

August 23, 2016 / by Annika Rautakoura

Think stories are being replaced? Think again. Storytelling still holds meaning for people – and content marketing. Good stories can yield powerful results for your brand. 


6 Content Creation Mistakes to Avoid

July 14, 2016 / by Annika Rautakoura

There are many ways your content can go wrong. Yet sometimes the problem is simple.


Biggest Online Marketing Challenges

May 26, 2016 / by Smarp

Wоndеrіng whу your соmраnу’ѕ оnlіnе mаrkеtіng efforts aren’t рrоduсіng thе sales rеѕultѕ you expected?


First Steps for Creating a Digital Content Strategy

March 17, 2016 / by Annika Rautakoura

How do you create a content strategy for engaging your target audience? Refine, explore and learn. Then repeat.  


Use A Variety Of Mediums To Boost Employee Advocacy Results

December 17, 2015 / by Joonas Villanen

People love to see other people. People like to hear from other people. Just think about it - We have multiple social networks through which we connect with long lost friends, family members, work acquaintances, and sometimes even with people we barely know. 


4 Ways Video Can Help Your Employee Advocates

November 17, 2015 / by Joonas Villanen

Every time I log into my social media accounts, I see tons of videos on my timeline. The trend has grown in the past few months and, as a professional, I am not ashamed to admit that even I get caught up in watching excessive videos.