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The Employee Advocacy Blog

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Engaging Employees in a Knowledge-based Economy

February 07, 2017 / by Smarp

We live in a knowledge-based economy, where intellect is capital. The need for knowledge, information and high skill levels is greater than ever. With information being freely available, the speed of change taking place is quick.


Has Employee Advocacy Ever Been More Important?

February 03, 2017 / by Hanna Takala

In an era of mistrust, Employee Advocacy matters more than ever.


Internal Networking: How to and Why Bring It into your Organization

February 02, 2017 / by Jessica Thiefels

Office networking matters for productivity and engagement. So how do you get started?


3 Ways to Build a Relevant Network on Social Media

January 31, 2017 / by Brittany Berger

Networking on social media matters – but networks are only valuable if they’re relevant.


Influencer Insights, Part 12: Ann Handley

January 27, 2017 / by Perry Betts

In order to fuel the best marketing, we need stories and art. Putting the value of your audience first is the essence of great content, says Ann Handley.


How to Attract Top Talent on Social Media

January 26, 2017 / by Maricel Rivera

Social media is revolutionizing the way businesses approach talent acquisition. Platforms like LinkedIn, Twitter, and Facebook now function as channels where recruiters can cultivate direct and authentic relationships between talents and businesses.


How to Build Brand Trust on Social Media

January 24, 2017 / by Jimmy Rodela

Let me guess: You want to use social media to get the vote of confidence of your audience, don’t you? I don’t blame you. Considering how there are over 2.34 bn social media network users globally, it pays to dominate the space since your audience is more likely than not hanging out on the platform. 


Improving Employee Advocacy through User Experience

January 20, 2017 / by Minh Luu

Usability testing is a key component of any product that puts users first.


Tips For Combining Personal & Professional on Social Media

January 19, 2017 / by Orsolya Harkai

Social networking is a significant part of our daily lives. You should decide how to best use social media for personal and professional purposes.


Influencer Insights, Part 11: Tamara McCleary

January 17, 2017 / by Perry Betts

Trust and meaningful connection are imperative elements in social strategy, explains Tamara McCleary. When it comes to conversions, popularity and follower metrics are inferior to valuable input and being a part of a larger conversation.