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The Employee Advocacy Blog

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Balancing Quality and Quantity in Your Social Media Marketing

March 24, 2017 / by Annika Rautakoura

Successful social media marketing efforts require consistency and quality.


How to Make Social Recruiting a Company-wide Effort

March 23, 2017 / by Connie Harrington

Today, smart businesses know they cannot leave recruiting to their human resources departments. Instead, they motivate their teams to spread the word about their companies – and current job openings – on social media.


3 Facts About Social Recruiting

March 21, 2017 / by Annika Rautakoura

Social recruiting is sweeping the recruitment industry, and companies must find agile ways to find the applicants they’re looking for, even if they’re not looking for them.


The Employee Advocacy Blog: Highlights of 2016

March 17, 2017 / by Smarp

In 2016, we did numerous interviews recognized experts, tapped into the state of Employee Advocacy, and delved deeper into how companies can leverage social media for marketing, sales and branding purposes. 


Four Definitive Benefits of Word-of-mouth Marketing

March 16, 2017 / by Elena Prokopets

You may be surprised to know that 84% of “solopreneurs” earning over $100.000 per year receive most of their contacts through word of mouth. 


The Importance of Company Values

March 14, 2017 / by Roope Heinilä

Shared values help employees make informed decisions and unify the company culture. Decisions should be made with these values in mind.


How to Improve Internal Communication through Simple Measures

March 10, 2017 / by Annika Rautakoura

While internal communication has changed significantly in the last years, certain components still matter. Culture, technology, measuring and transparency are just a few.


5 Important Employee Advocacy Statistics

March 09, 2017 / by Mindi Rosser

Have you ever wondered if Employee Advocacy is a fad or whether studies can back up the almost-too-good-to-be-true claims? You’re not alone. Companies are beginning to experiment with Employee Advocacy and are generating results that raise brand awareness, increase trust and drive revenue.


4 Smart Ways to Measure Your Internal Communication

March 07, 2017 / by Peter Banerjea

Did you know that effective internal communication creates tangible financial rewards for businesses?


Case Study: MuleSoft – Social Selling through Thought Leadership

March 03, 2017 / by Annika Rautakoura

MuleSoft has used Smarp as an influencer tool – engaging its employees and those connected with them on social media.