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How to Sell Employee Advocacy to your Management

cell_phone_and_keyboard.png December 09, 2014 / Roope Heinilä

Are you looking to launch a Employee Advocacy initiative in your company but having trouble convincing management? As you probably know, the first step in launching a successful employee advocacy program is selling the idea in your own company. If your management is not yet bought into the idea it might be a good idea simply explain with easy to understand numbers.

It is usually best to first look at a single employee as it is easier to relate to. We have gathered data from thousands of employee advocates to find how big an effect the average employee advocate can have and this is what we found:

The Average Employee Advocate

 

To take this to a company wide level all you need to do is some simple math. Here are a few examples from different industries that you may be able to relate to:

 

Employee Advocacy Math


If these numbers are not enough to prove the value of Employee Advocacy you can always revert to the soft values such as increasing brand unity, engagement and team spirit as well as minimizing the risks involved with employee social media use.

Roope Heinilä
December 09, 2014

by Roope Heinilä