The importance of internal communication for organizations cannot be highlighted enough. Effective communication is essential to building understanding, trust and engagement among organizations. Employees must be aware of what’s happening within their organization, what are the business objectives and how they fit into them. Without clear understanding of these, employee engagement will decline, and without engagement, business will eventually suffer.
It is the size and structure of a company that usually set challenges for internal communication. The more employees and layers there are to an organization, the more challenging communication usually gets. This is a challenge especially for the company management. How to ensure information flow and knowledge sharing across different organization levels and between different departments?
Luckily, recent technological innovations have made internal communication much easier. For example, tools like Slack and Yammer are effective facilitators when it comes to messaging and social networking. However, also external affairs can and should be considered as internal affairs. Organizations have a lot of content that is communicated externally through official company channels and other mediums. In order to better build trust, understanding and engagement much of this content should also be available internally. This is where native Employee Advocacy tools come in handy.
How an Employee Advocacy tool can help in overcoming internal communication challenges
Content discovery is an integral part of Employee Advocacy. Before professionals can act as employee brand ambassadors for their company’s messages, they need to have access to relevant content and information.
- An open and transparent company culture where information and knowledge sharing is supported must be established.
- There must be a place where the content is easily available for the employees. Dedicated Employee Advocacy platforms, like Smarp, are specifically designed to this purpose. They serve as content hubs for relevant company and industry related content.
Facilitating professional content discovery with an Employee Advocacy tool helps employees stay on top of organization’s internal affairs - e.g. to learn more about different departments or business units, and to be knowledgeable about other topical industry and company news. In addition, providing people with an easy access to information with the possibility to share content both internally and externally reflects and builds the company culture and values in general. It increases organizational transparency and builds trust which is one of the key components for commitment and employee engagement.
Furthermore, Employee Advocacy tools provide an excellent opportunity for companies to educate employees about the company values and external communication policies. The content on an Employee Advocacy platform news feed is available for internal people and is designed to be shared externally - usually, the persons responsible for the content curation are communications specialists. This set-up offers great a opportunity for employees to learn how to professionally communicate externally about business related matters. To sum it up, Employee Advocacy tools have a great potential to help organizations to overcome both internal and external communications challenges. They cater to both employees’ and employers’ benefits.
Well-arranged internal communication have the potential to increase employee engagement and help employees to be more successful in their work. Engaged and committed employees are more willing to act as brand ambassadors for their employers. Also, when people have an easy access to professional content they are better prepared to start building their thought leadership status and become influencers by sharing content to their networks.